Ski enthusiasts are skiing on the ski slopes of Wanke Songhua Lake Resort in Jilin City, Jilin Province. Xinhua News Agency reporter Yan Linyun proposed at the Central Economic Work Conference that "we should stimulate potential consumption, expand effective investment, and form a virtuous cycle of mutual promotion between consumption and investment." Since the beginning of this year, various regions and departments have introduced a series of consumer promotion policies and measures, optimizing consumption supply, innovating consumption scenarios, vigorously developing digital consumption, green consumption, and healthy consumption, and actively cultivating smart homes New consumption growth points such as domestic trendy products boost consumer confidence and promote sustained recovery and expansion of consumption. Next, the reporter conducted an interview on how to further cultivate and expand new types of consumption, and how to stimulate greater potential in consumption. Starting today, this edition will gradually release relevant reports. ——Since the beginning of winter, the consumption of ice and snow has increased. More and more consumers are entering ski resorts to enjoy the fun of ice and snow. A series of "ice and snow+" new products and scenarios have emerged in various regions, enriching people's experience of ice and snow consumption, driving rapid growth in ice and snow consumption, and becoming a growth point in the winter consumer market. Accelerating the integration and development of ice and snow tourism, ice and snow sports, ice and snow culture, and ice and snow equipment manufacturing. "Ice and snow sports are very popular." At the Keketuohai International Ski Resort in Fuyun County, Altay, Xinjiang, skiing enthusiasts can fully experience the fun of sports on various levels of tracks. "This year is clearly more lively than previous years, especially on beginner ski slopes, where many tourists come to try ice and snow sports." Feng Kai, Executive Vice General Manager of the resort, said that after the ski resort opened on October 1st, it received about 2000 tourists per day. This year, it has received more than 100000 tourists. At the Penguin Pavilion in Harbin Polar Park, Heilongjiang Province, as soon as a keeper holding delicious food appeared, he was surrounded by small penguins. Ms. Hu and her daughter, tourists from Yulin, Shaanxi, were attracted by the scene before them. "I've never seen a penguin before, and I brought my child to check in. Not only did I have fun, but I also learned a lot, which is very suitable for parent-child travel," Ms. Hu said. China's ice and snow tourism and ice and snow consumption are experiencing rapid development. The 14th Five Year Plan for the Development of Tourism Industry proposes to vigorously promote the development of ice and snow tourism, improve the service facilities system of ice and snow tourism, accelerate the integration of ice and snow tourism with ice and snow sports, ice and snow culture, ice and snow equipment manufacturing, and create a number of national ski tourism resorts and ice and snow tourism bases. Currently, in the ice and snow consumption market, supply side investment continues to increase, and effective supply increases; The demand side market has a strong foundation and overall demand is strong. Ice and snow consumption investment is shifting from simple scale expansion to connotative development of improving quality and expanding capacity. Feng Kai introduced that during this year's snow season, the ski resort has comprehensively upgraded its existing ski slopes and added four more ski slopes. The newly built ski park and night light track bring a new experience and have been praised by many snow enthusiasts. "We have invited professionals to provide pre job training for all employees, and our service has greatly improved. We expect to receive 300000 tourists this year," said Feng Kai. In recent years, Altay has invested more than 7 billion yuan to build 10 high mountain, off-road, and wild snow and snow resorts, develop four major international ski resorts such as Jiangjun Mountain and Keketuohai, and develop the Yeka Gorge Wild Snow Park. We will accelerate the construction of ice and snow projects and complete investment throughout the year