The core criterion for testing the vitality of live streaming rooms is still whether consumers choose or not. No matter how the industry develops or what internal controversies may arise, every live streaming sales company must not forget the concept of putting consumers first. Recently, there have been various comments and interpretations from netizens regarding the "Little Essay" incident on a certain live streaming account, ranging from enterprise management, fan culture, workplace trends to business sentiment, whether it is lively or not. Looking back purely from the perspective of consumers, the incident actually represents the debate between two ideas of live streaming sales: following the product route or following the internet celebrity route? The product route is to attract consumers with products. If there are no people, I have them, and if there are people, I have them. Consumers come to me to buy good things; The internet celebrity route is based on internet celebrity anchors as the biggest call, and fans come to the live broadcast room to recommend and buy what fans want from the anchor. The typical representative is the top tier anchors on various platforms. There is no absolute superiority or inferiority between the two approaches. If they can be combined, it will be a superior endowment and opportunity for live streaming sales enterprises. In either case, the ultimate goal is to serve consumers well. At the height of controversy, the account still had about 28 million followers. They did not shut down the live broadcast room because of a certain anchor, reflecting that for this group of consumers, the experience of buying things in the live broadcast room is also crucial. Consumers are more concerned about issues that involve immediate interests. For example, if the shrimp, which was originally sold for 128 yuan, is recently discounted to 88 yuan, will this low price rise back, and will the quality decrease? Most e-commerce platforms offer price protection services. Can you refund the price difference if you bought expensive items before? The cherries are all on the market, who can lower the price? Just like another livestream manager asked the host: Is the price of the same product the lowest in our livestream room? Is the quality of our products in the live broadcast room the best at the same price? Is the after-sales service in our live broadcast room the best when there is an issue? It is crucial to answer these questions with practical actions. Currently, live streaming sales have played a positive role in promoting consumption and are also an important lever for high-quality and inclusive employment. For ordinary people, short videos and live streaming are one of the lowest threshold digital transformation methods. Whether you know how to cook, love to sing, or can repair and drive a big truck, you can ride the fast train of platform economy with just one phone. The Chinese Academy of Personnel Sciences has studied the Kwai platform and found that more than 80% of traditional occupations have started the video transformation. By the end of last year, Kwai platform alone had driven more than 36 million jobs. Even more rare is that live streaming sales have expanded the energy of employment and improved the quality of employment, allowing some workers who previously could only work part-time and earn hard money to have much higher stable incomes than in the past. Adapting to such a new profession with huge economic benefits and high attention, employers need to adapt to new changes and find new ideas in the cultivation, management, and use of live streaming sales practitioners. It can be foreseen that in the future, the live streaming sales industry will continue to attract practitioners and generate hot topics. At the same time, it should also be noted that this industry has only developed to this day in just a few years, and enterprise management, business models, and even the external environment are still being explored. Industry itself and the situation at hand