Traditional culture has become a new engine for online literature to go global

2023-12-18

At the 2023 China Online Literature Forum recently held, the Network Literature Center of the Chinese Writers Association released the "International Communication Project of Network Literature". Four online novels, including "The Legend of Mi Yue," "The King of All Things," and "Bad Kids," were selected for the first phase of the project and translated into four foreign languages for global promotion. Among these four online novels, three are based on traditional cultural themes. According to statistics, since the foreign language version of the selected works was launched on major overseas platforms in October, it has created tens of millions of views, and the subscription volume of overseas users is still growing rapidly. Ouyang Youquan, Dean of the Institute of Network Literature at Central South University, analyzed that in recent years, excellent traditional Chinese culture has been carried forward through inheritance, demonstrating strong vitality, cohesion, and influence, attracting attention both domestically and internationally. The excellent online literary works that have emerged in recent years have paid attention to drawing nourishment from traditional culture, making the essence of national culture the value gene of the works. Many works are well-known and widely spread overseas because they possess the dual power of new media and Eastern stories. According to the observation of Jiang Shengnan, the author of "The Legend of Mi Yue", online articles that went abroad in the past also contain elements of traditional culture, but most of them are reflected in writing skills and language rhetoric. In recent years, more and more authors have delved deeper into the connotation of traditional culture, fully and fully showcasing Chinese traditional culture to readers. Such works obviously have more vitality and dissemination. The "2022 Research Report on the Development of Chinese Online Literature" released by the Institute of Literature of the Chinese Academy of Social Sciences shows that intangible cultural heritage and Chinese style works are the hot and bright spots in recent online literature creation. In 2022, over 50000 contracted writers on the reading platform actively incorporated intangible cultural heritage elements into their works; More and more overseas users are gaining a deeper understanding of traditional Chinese culture and the contemporary style of China through online reading. In September 2022, 16 online literary works were also included in the British Library. Throughout these works, the core cannot be separated from the excellent traditional Chinese culture: "Hua Chun Guang" uses porcelain culture as the background color, describing the exquisite and translucent porcelain of "exquisite and excellent"; "Zhang Huan" depicts a series of traditional cuisines, showcasing the beauty of food that combines color, aroma, and taste; "Hunting Fake" focuses on the restoration of cultural relics and portrays clever techniques such as "Thousand Wave Knife" and "Shape Following Method"... The animated film "Full time Expert's Peak Glory" adapted from online novels was announced to be released in Japan, immediately ranking fourth on the hot search list of Japanese online platforms. In order to help more audiences understand the online competitive language of the film, the local website has also launched a "Language Explanation" column. In Thailand, during the popular broadcast of the "phenomenal IP drama" Hua Qian Gu ", there was a fashion craze on social media for" a little red on the eyebrows, and peach blossoms flying ". Qin, chess, calligraphy, painting, swords, poetry, books, tea, wine, and flowers. Traditional culture is becoming a material library for online literature creation and a new engine for online literature to go global. Creator Wen Shi Tianci, born in the 2000s, focused on the 24 solar terms and created "The Four Seasons of Seas and Rivers". "I want to share traditional agricultural wisdom with readers worldwide."; Xie Moxi's "Sleeping on the Pillow of Water" runs through Chinese traditional painting from beginning to end, and the traditional literati's brushstrokes are vividly portrayed on paper; Luo Fanghong inherits tea art in her works,

Edit:GuoGuo    Responsible editor:FangZhiYou

Source:gmw.cn

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