More quiet than coffee shops, more comfortable than libraries, no need to search for seats every day, and a strong learning atmosphere... In recent years, as one of the representative formats of the sharing economy, paid self-study rooms have been increasingly favored by young people. Data shows that from 2018 to 2022, the number of paid self-study room users in China increased from 850000 to 7.55 million, with users aged 21 to 30 accounting for more than half. The booming development of paid self-study rooms stems from the increasingly strong demand for learning. In recent years, with the increasing pressure of further education and employment, the proportion of exam preparation has significantly increased. In 2022, the number of college graduates in China exceeded ten million and continued to rise thereafter. In 2023, the number of graduate students applying reached 4.74 million, with a continuous upward trend. Whether it is students taking online courses, writing papers, taking graduate exams, or job seekers learning skills, accumulating certificates, or taking civil service exams, all reflect the inherent needs of young people to acquire knowledge, improve themselves, and enhance their competitiveness. Driven by this, consumers are more eager to pursue a learning environment and atmosphere, and are willing to pay for a quiet, comfortable, and professional self-study environment. Paid self-study rooms are gradually taking the lead. The popularity of paid self-study rooms also reflects the current shortage of public learning resources. For most people, classrooms and libraries are the most common places to go for self-study. According to the China Statistical Yearbook, as of the end of 2019, there were a total of 3196 public libraries in China, which is equivalent to an average of one public library shared by every 4.38 million people. Due to limited public learning resources, those in need often face problems such as difficulty in obtaining a building, distance being too far, and closing the building too early. In recent years, in order to meet the practical needs of public learning, many cities have increased the construction of community libraries and urban public reading spaces. However, there is still a considerable number of groups whose deep learning needs have not been effectively met. The emergence of paid self-study rooms precisely fills this gap. On the one hand, paid self-study rooms provide consumers with a high-quality learning environment, and complete supporting facilities such as eye protection desk lamps, simple bookshelves, porous sockets, printers, etc. meet the utilitarian needs of most people. Strict area division such as keyboard area, silent area, and discussion area makes it easier for users to stay focused, improve learning efficiency, and obtain an "immersive learning experience". On the other hand, the group of people who choose to pay for "charging" can connect through self-study rooms, exchange exam preparation experiences, or supervise and encourage each other. In the strong learning atmosphere of self-study rooms, users will develop a strong sense of belonging. It should be noted that there is still great potential for the paid self-study room industry to be explored. With the increasingly fierce social competition, the public's awareness of actively learning, self-improvement, and enriching their spirit continues to rise, giving rise to various spiritual and cultural consumption needs. The emergence of paid self-study rooms, shared piano rooms, smart fitness centers and other formats not only meets the learning needs of consumers, but also provides space for them to cultivate interest and release pressure. As a business operator, it is advisable to focus on the different needs of learners of different ages and professions, meet the different expectations of more people for learning, and make paid "charging" a choice for more people, in order to build a "everyone learns, everywhere can learn,"