Zhaotong City, located in the hinterland of the Wumeng Mountains, Yunnan Province, used to have a large area of poverty and a deep degree of poverty. By the end of 2014, out of 11 counties (cities, districts) in the city, there were 10 national level poverty-stricken counties (districts), with a poverty population of up to 1.85 million, making it the main battlefield for poverty alleviation in Yunnan Province. Since the lifting of the hat on poverty alleviation, facing a large number of people lifted out of poverty and a high risk of returning to poverty, Zhaotong City has withstood pressure, promoted the consolidation and improvement of poverty alleviation achievements, and opened a new chapter in rural revitalization. Focusing on the main line of assistance and income increase, as well as the theme of consolidation, development, and revitalization, Zhaotong City has made good use of the development oriented assistance policy to ensure that the income increase and development of the poverty-stricken population are guaranteed, have access, and have hope. In the late autumn season, with the support of characteristic industries, the apple orchards in rural villages and fields are filled with fruit fragrance and abundant fruits. Each apple hangs on its branches and turns red from the sun, waiting for farmers to pick it... Zhaotong City is located in the hinterland of the Wumeng Mountains at the junction of clouds, Guizhou, and Sichuan, and is a typical low latitude plateau climate area with good ecology and moderate light and heat. For apple cultivation, Has good natural climate conditions and regional advantages. More than 80 years ago, Shayu Town in Zhaotong introduced a batch of apple seedlings for trial planting, and since then, this city has formed an inseparable bond with apples. Entering the 100000 acre high standard apple dwarf rootstock dense planting demonstration park of Zhaotong Chaoyue Agriculture Co., Ltd., as far as the eye can see, the apple trees stretch along the undulating slopes, creating a magnificent sight. "There are over 110 varieties of apple trees planted here, including Red Dew, Red General, and Green Banana..." Zhao Qingdong, the head of the Quality and Safety Department of the Apple Industry Development Center in Zhaoyang District, Zhaotong City, is well-known, "It is precisely due to the characteristics of high altitude, low latitude, strong sunlight, and large temperature difference that Zhaotong apples have formed a natural selenium rich, sweet, and crispy characteristic, which is delicious!" "Apples are an important industry in Zhaotong that drives the income of poverty-stricken households and promotes comprehensive rural revitalization." Li Bingwei, the general manager of Zhaotong Chaoyue Agriculture Co., Ltd., introduced that with the strong support of the government, the company is based on local resource endowment. ", At the same time as strengthening industries, we will also strengthen the mechanism of linking agriculture and promoting agriculture. Through the "enterprise+cooperative+farmer" model, the company and farmers form a consortium of interests through land transfer, equity dividends, orchard trusteeship, and field learning, achieving the goals of increasing enterprise efficiency and farmers' income. This year's harvest season, farmers in Xinmin Village, Yongfeng Town, Zhaoyang District are very busy with rice selection. "Usually, pulling branches, pruning, and thinning flowers and fruits in the base, with only one management fee, can earn more than 50000 yuan per year." Zhen Quanmi told reporters that before poverty alleviation, she worked outside and had limited income. After returning to her hometown in 2018, she transferred her 7 acres of land to the enterprise at a price of 900 yuan per year, and even went to the apple orchard to learn planting techniques. Nowadays, Zhen Quanmi has become a mature horticultural administrator and has contracted 84 acres of apples from the base for management, achieving employment and income growth at her doorstep. "By building an industrial platform for common development, we have recruited 300 employees from surrounding towns to work in the park. Some poverty alleviation relocated households and local residents have been trained to become modern agricultural industry workers," said Li Bingwei. In order to strengthen the apple industry, Zhaotong City adheres to the path of ecological, organic, high-end, and boutique development, and has formulated and issued development plans and implementation opinions for the apple industry,