Since the beginning of this year, strong demand has driven a strong recovery in the cultural and tourism market, and cultural consumption has become a new highlight of economic and social development. In the first three quarters, cultural enterprises achieved a revenue of 9161.9 billion yuan, a year-on-year increase of 7.7%. The cultural core areas, new cultural formats, and cultural service industry enterprises have all shown rapid growth, and the recovery of the cultural industry is further consolidated and strengthened. Seizing the opportunity of market recovery, the rapid growth of the cultural industry is mainly due to the rapid recovery of consumption scenarios such as tourism, entertainment, and exhibitions. At the same time, it is also inseparable from cultural enterprises seizing market recovery opportunities and actively innovating and adapting. Xi'an Qujiang Cultural Industry Investment (Group) Co., Ltd. delivered a brilliant transcript at the beginning of the new year. The "Xi'an New Year" Spring Festival cultural and tourism activities, mainly based on the Datang Night City and Datang Furong Garden scenic spots, have attracted global attention. Phenomenal level cultural and tourism IPs such as "Shengtang Secret Box" and "Stubborn Sister" have become popular nationwide, driving a significant increase in tourism orders in Xi'an. The three dramas "Our Days", "Xu You Wan Jia Deng Huo", and "The Road of Life" produced by joint investment have continuously made it to the prime time slot of CCTV, not only becoming positive energy popular dramas, but also bringing a lot of traffic to the local cultural and tourism industry. OCT Group's cultural and tourism projects are seizing the time window of market recovery, steadily promoting project expansion and the renewal of mature products. The "Ultraman Theme Hall" and "Whirlwind Rocket" of Chengdu Happy Valley have been completed, the observation cable car of Shenzhen Window of the World "Sky Garden" and the immersive project "Wonderful Navigation Tour" have been unveiled, and the "Storm Swing" and "Mini World Theme Area" of Shenzhen Happy Valley have been opened, continuously demonstrating the innovation of cultural and tourism products. "The rapid development of the cultural industry cannot be separated from the organic combination of expanding domestic demand and deepening supply side structural reform." Chen Gongde, Secretary of the Party Committee and Chairman of Xi'an Qujiang Cultural Industry Investment (Group) Co., Ltd., stated that the next step of the group will be to focus on hot scenic spots such as the Tang Dynasty Night City, the Tang Dynasty Furong Garden, and the Daming Palace National Heritage Park, and creatively do a good job in the second half of the article on cultural and tourism from "flow" to "retention", Through the collaborative linkage of the entire tourism industry, consumer demand and industry supply are linked, bringing more possibilities for "cultural tourism+" and achieving a comprehensive increase in the value of the cultural tourism industry. Liu Fengxi, Deputy Secretary of the Party Committee and General Manager of OCT Group, stated that promoting the deep integration of culture and tourism, keeping up with the new trend of cultural and tourism consumption upgrading, and creating new supply of cultural and tourism products are the key factors for cultural and tourism enterprises to focus on promoting high-quality development and continuously meeting the needs of the people for a better life. Next, we will demonstrate the vigorous vitality and enormous potential of industry leaders in promoting the integration of culture and tourism to a wider range, deeper level, and higher level, continuously promoting high-quality and sustainable development of enterprises. Despite the strong overall recovery of cultural enterprises, the problem of imbalanced development of business entities is quite prominent, despite adhering to innovation and integrated development. Qi Shuyu, Director of the Administrative Culture Committee of the China Administrative System Reform Research Association, stated that some well-known tourist attractions have fully recovered and developed strongly, but some second and third tier tourist attractions have shown weak recovery, and some have not yet overcome their operational difficulties. The demand for high-quality performances and concerts by charismatic artists is strong, and the market is booming; On the contrary, entertainment products with limited content and a lack of new works