China's domestic tourism popularity continues to soar (expert interpretation)
2023-12-11
According to an article published by Bloomberg, domestic tourism demand in China continues to grow strongly. Ctrip stated that experiential tourism is highly popular, with activities such as surfing, going to theme parks, and going to the countryside experiencing a surge in popularity this year. The tourism industry website "Hotel News" reported that Chinese tourists will drive the global tourism industry recovery. The World Tourism and Tourism Council predicts that by the end of 2023, China's tourism industry is expected to contribute $1.48 trillion in economic output, an increase of over 150% compared to 2022. Since the beginning of this year, with the implementation of multiple favorable policies, the demand for cultural and tourism consumption in China has accelerated. According to the "Domestic Tourism Data for the First Half of 2023" released by the Ministry of Culture and Tourism of China, the results of a sampling survey on domestic tourism show that in the first half of the year, the total number of domestic tourists was 2.384 billion, an increase of 929 million compared to the same period last year, and a year-on-year increase of 63.9%; Domestic tourism revenue (total tourism expenses) was 2.30 trillion yuan, an increase of 1.12 trillion yuan or 95.9% compared to the previous year. From a quarterly perspective, the total number of domestic tourists in the first quarter was 1.216 billion, a year-on-year increase of 46.5%; The total number of domestic tourists in the second quarter was 1.168 billion, a year-on-year increase of 86.9%. According to the Mid-Autumn Festival and National Day holiday culture and tourism market in 2023 released by the Ministry of Culture, Tourism and Tourism, 826 million domestic tourists traveled during the eight day holiday, a year-on-year increase of 71.3% on a comparable basis, and an increase of 4.1% on a comparable basis compared with 2019; Realized a domestic tourism revenue of 753.43 billion yuan, a year-on-year increase of 129.5% according to comparable standards, and a growth of 1.5% compared to 2019 according to comparable standards. The changes in the Chinese tourism market exhibit two characteristics - first, concentrated and explosive demand. Since the Spring Festival, China's tourism demand has rapidly recovered and formed a strong growth trend. Conservatively estimated, the year-on-year growth in tourism consumption for the entire year of 2023 will exceed 2.50 trillion yuan. This growth is equivalent to 6% of the total retail sales of consumer goods in 2022. This increment highlights China's consumption recovery this year. Secondly, domestic tourism once again demonstrates its important role in the national economy. In the first half of this year, China's domestic tourism revenue reached 2.30 trillion yuan, an increase of 1.12 trillion yuan, contributing 59% to the growth of household consumption and 38% to economic growth. Research has found that this growth is medium to long-term, indicating that China's tourism industry is entering a medium to long-term growth trajectory. In addition, there are various new phenomena worth paying attention to in China's tourism industry. Firstly, population dispersion has become an important variable in changing the tourism pattern, and the ability of cities to absorb population has become an important variable affecting the future development of the tourism industry; Secondly, remote destinations are increasingly reliant on time allocation, while close range destinations are increasingly reliant on innovative gameplay; Thirdly, from the emerging tourism hotspots this year, such as Guizhou's "Village Supermarket", Zibo Barbecue, and Xi'an's "Chang'an Twelve Hours" theme block, the tourism industry is undergoing changes, and new formats are rapidly becoming traffic entry points. The increasing popularity of China's tourism industry reflects a change in the national consumption structure: cultural and service-oriented consumption is rapidly increasing, driving strong growth in tourism demand. The tourism boom will continue to have an impact on
Edit:Zhoushu Responsible editor:Jia Jia
Source:People.cn
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