Chinese animation showcases new ideas and vitality

2023-12-08

In recent years, a group of domestic animated films have appeared on the big screen, such as "Journey to the West: The Return of the Great Sage", "Nezha's Demon Child Descends", and "Three Thousand Miles in Chang'an". They have gained a good audience reputation and box office performance with their good stories and production. At the same time, China's animation industry is rapidly developing, and the development of animation IP is continuously heating up, becoming a new driving force for activating traditional culture, shaping urban image, and building cultural and tourism brands. Recently, the 2023 FADC China Animation Art and Anime Industry High Quality Innovation Development (Yuhang) Forum, jointly organized by the School of Literature of Zhejiang University, the Film and Animation Game Research Center of Zhejiang University, the Economic and Cultural Research Center of Zhejiang University, and the Propaganda Department of the Yuhang District Committee of the Communist Party of China (Yuhang District Cultural and Creative Development Center), was held in Yuhang District, Hangzhou, Zhejiang Province. The forum focuses on the fields of animation art creation and industrial development, paying attention to cutting-edge topics such as art and technology, and Generative Artificial Intelligence (AIGC), aiming to promote the high-quality development of China's animation art and animation industry. The theme and style of Chinese animation have been breaking through for a hundred years. A number of classic works in the last century, such as "Monkey King", "Nezha Monkey King", "Little Tadpole Looking for Mother", have been integrated into Beijing Opera and shadow play effects in the form of ink wash animation, Paper Cuttings animation, forming a unique "Chinese school" in the world. "Nevertheless, I believe that the comprehensive development of Chinese animation has been in the past 20 years. Here, 'comprehensive development' refers to the joint efforts, mutual promotion, and coordinated progress of artistic creation, industrial management, and cultural dissemination." said Pan Jian, the head of the Zhejiang University Film and Animation Game Research Center. He believes that in terms of artistic creation, with the 2015 "Journey to the West: The Return of the Great Sage" as a symbol, Chinese animation began to comprehensively rebuild the "Chinese School" and gradually released a number of popular works, such as "Big Fish and Begonia", "White Snake: Origin", "Wushan Five Elements", "Chinese Strange Tales", and so on. Pan Jian said, "Although the themes and content of these works also focus on myths and legends, they use a creative mode of 'rewriting', emphasizing the 'innovation' of the original work rather than faithful 'adaptation'." At the forum, multiple anime projects and new anime works, such as' Sui Shi Ling ',' Chang'e ',' Xinji Qi Yuan ',' Bai Suzhen ', and' Du Xing Xia ', were released. ". It can be seen from this that traditional culture and myths and legends are still the mainstream of Chinese animation creation at present. For example, "Sui Shi Ling" personifies each traditional festival and creates comics, novels, illustrations, and other forms to tell the possible stories of traditional festivals in the past, present, and future. Cao Xiaohui, Vice President of the China Animation Research Institute of the Beijing Film Academy, is also a judge of the China Golden Rooster Award Award for Fine Arts Film. Based on the analysis of the works nominated and awarded for the Golden Rooster Award Prize for Fine Arts Film in recent years, he believes that one of the manifestations of the innovation and development of Chinese animation is to express traditional themes and traditional culture with new ideas, new forms, new methods and new technologies. "We also seek breakthroughs in themes, such as" Three Thousand Miles in Chang'an "which is a historical theme that emphasizes the inner expression and image shaping of characters; and works that focus on real life, such as" Tea No. 2 Middle School "which tells the story of middle school students' growth." Cao Xiaohui believes that

Edit:GuoGuo    Responsible editor:FangZhiYou

Source:people.cnle

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