The Beijing Ice and Snow Sports Consumption Season has started, and no less than 30000 ice and snow consumption vouchers will be issued, with an ice and snow activity area exceeding 1 million square meters; Dalian issued 10 million yuan of "automobile consumption vouchers", 4 million yuan of "household appliance consumption vouchers", 4 million yuan of "retail consumption vouchers", and 2 million yuan of "catering consumption vouchers"; Suzhou has launched the Winter Automobile Consumption Festival, with a total consumption red envelope of 100 million yuan... Recently, various regions have focused on seasonal consumption hotspots and introduced preferential promotion measures. Winter tourism, automobiles, and other areas have become key areas, continuously stimulating the vitality of the winter consumption market. In recent years, with the continuous warming of the ice and snow economy, winter tourism projects are becoming a new driving force in the winter consumer market. According to data from platforms such as Ctrip and Fliggy, keywords such as "skiing" and "hot springs" have seen a surge in search popularity recently, with a rapid increase in order volume. The "winter tourism fever" has arrived earlier than usual. "This year's snow season has just begun, and the enthusiasts around me have already started to enter the state of 'skiing'. Many people even have to stay on the ski resort for one or two months. Driven by events such as the Winter Olympics, I have also seen many new people participate in this project this year. Skiing projects are increasingly valued in various regions, and ski slopes are being built better and better, with related facilities becoming more and more perfect. The entire industry is booming, and as an enthusiast, I am really happy." Mr. Ding, a senior skiing enthusiast with 14 years of experience, sighed. Since the beginning of winter, many provinces and regions across the country have successively launched characteristic measures based on the characteristics of local tourism resources to promote the development of winter tourism market, with different policy focuses. The core areas of ice and snow tourism resources such as Northeast China, Inner Mongolia, and Xinjiang focus on new supply of ice and snow cultural tourism, closely integrating ice and snow tourism resources with local cultural resources, and planning rich and colorful ice and snow cultural festivals, cultural tourism exhibitions, and other activities to stimulate new consumption with new supply. Sichuan, Xizang and other places mainly attract tourists with cultural tourism coupons, preferential tickets for key scenic spots and other policies. For example, Sichuan will continue to introduce 94 million cultural tourism coupons and 200 million yuan of "Shuli Comfort" coupon subsidies, and Xizang has introduced incentive and subsidy policies for tourism enterprises such as travel agencies to attract tourists to Tibet in winter. "From platform data, cultural and tourism consumption vouchers, especially comprehensive consumption vouchers covering local scenic spots, catering, accommodation, and shopping, have a significant effect on attracting and stimulating consumption. The consumption driving effect of consumption vouchers can reach more than 5 times," said Cheng Chaogong, chief researcher of Tongcheng Research Institute, in an interview with Economic Reference Daily. In further promoting the development of winter tourism market, Shen Jiani, senior researcher at the Strategic Research Center of Ctrip Research Institute, proposed that the government's cultural and tourism departments can strengthen linkage with online tourism platforms, jointly carry out online and offline marketing activities, and comprehensively reach potential tourist groups. At the same time, measures such as enhancing media promotion and dissemination, creating distinctive cultural and tourism brands, and grasping tourism time points to avoid vacant tourist attractions are taken to further promote and develop winter tourism, providing tourists with more diverse choices. Dai Bin, President of the China Tourism Research Institute, pointed out that various consumer promotion policies will help enhance consumer willingness to travel, especially for some relatively niche destinations, which will play a more significant role. At the same time, local governments should also be aware of the development of tourism destinations