With the arrival of cold air, temperatures in many areas continue to drop, and sales of cold insulation products and heating equipment have skyrocketed. In many large supermarkets and home appliance stores in Beijing, warm products and heating equipment have entered a hot selling period. A staff member from a home appliance store explained that last week, the sales of heating equipment in the store increased by more than 50% month on month. Wang Hong, the manager of a Madian store in a certain home appliance store in Beijing: The most popular products include Little Sun, Oil Ting, baseboard (heater), and heater. This year's heating equipment has become more diversified and differentiated, with a heating collar specifically designed for the neck, as well as special products such as heating tables, heating plates, and shoe warmers, which are highly favored by young consumers. However, traditional products such as oil heaters, heaters, and electric blankets are still the mainstream hot selling products at present. Jing Yongfu, the manager of a large chain supermarket in Beijing's Jinquan Square, said that the sales of electric heating products increased by 85% year-on-year, while sales of electric blankets and mobile underfloor heating products showed an increasing trend. Data shows that since November, the sales of offline heaters at a certain home appliance store in China have increased by 410% month on month, the sales of skirting heaters have increased by 525% month on month, and the sales of oil heaters have increased by 670% month on month. In addition, on a certain e-commerce platform, the sales of new heating equipment such as shoe warmers, heating necklaces, water heating blankets, and electric heating tables have more than doubled compared to the previous month. (Lai Xin She)