Rural revitalization requires both shaping and shaping the soul. Without the high confidence of rural culture and the prosperity and development of rural culture, it is difficult to achieve the great mission of rural revitalization. In recent years, through the implementation of cultural and beneficial projects such as rural film screening, radio and television village to village connections, theater delivery to the countryside, and the construction of rural book houses, China's rural public cultural infrastructure has gradually improved, the supply of cultural products has become increasingly diversified, and the efficiency of cultural services has significantly improved. However, whether it's delivering movies, television, theater, or books, it's all a one-way cultural transmission. The various cultural products sent to rural areas are only objects to be viewed, and farmers' appreciation of culture is only passive acceptance. Culture is not only a cultural and entertainment product, but also a habit that is internalized in the mind and externalized in action. That is to say, simply "sending culture" to farmers is not enough. It is also necessary to cultivate farmers' awareness of participation and creation, making them the masters of culture, so that the flower of culture can bloom in rural areas for a long time. Therefore, in the construction of rural culture, it is not only necessary to "send culture", but also to "cultivate culture". The so-called "cultivation of culture" refers to the process of organizing farmers to participate in cultural, entertainment, and sports activities or training, enhancing their cultural and hematopoietic abilities, allowing them to carry out cultural, entertainment, and sports activities on their own without external assistance, in order to enrich cultural life, cultivate civilized rural customs, and stimulate the endogenous driving force of rural development. This process is like planting the seeds of culture into the rural land, allowing them to take root, sprout Bloom and bear fruit. At present, many places have organized the work of "planting culture" in rural areas. For example, in some places, farmers who enjoy playing, playing, and singing are organized to form farmer bands. In others, they help farmers establish literary and artistic associations such as calligraphy, painting, music, and folk songs. In others, they support farmers in organizing "village evenings" where they write, direct, and perform themselves. These cultural activities have transformed farmers from bystanders of culture to participants, greatly enhancing their enthusiasm for participating in rural cultural construction. At the same time, there is also a tendency towards formalization, taskization, and simplification of cultural activities in some places, as well as the problem of "one size fits all". For example, in some places, when training rural literary and artistic backbone members, the training content lacks professionalism and practicality, and there are more students who read textbooks and read courseware, while there are few who teach majors based on actual situations; Some places' cultivate culture 'only to complete the tasks of superiors, rather than to meet the real needs of grassroots people; In some places, the "planting culture" activities have become self entertainment in small circles, without benefiting the grassroots masses with the results of the activities. Our country has a vast territory and a large population, and there are significant differences in cultural traditions and needs among different regions. There is no unified standard and model for "seed culture", so it is necessary to adapt to local conditions. Only when there is demand can there be motivation to participate. Before planting culture, it is necessary to understand the true cultural needs of rural residents. Rural residents and people of different ages have different cultural needs - middle-aged and elderly people love to dance square dances, while young people like to roam the online world; People from different regions will have different hobbies - Shaanxi people love roaring Qin Opera Opera, Guangxi people love singing folk songs, and Sichuan people love watching Sichuan Opera. We should carry out targeted activities based on the different needs of the masses, and avoid high costs