Firmly grasp the direction of digital and intelligent development, write the big article "I remember this", "This video is very touching", "I have seen this H5, and the interaction is really good"... At the 2023 Media Integration Development Forum, the list of integrated media works such as "Life and Death Gold and Silver Pond" and "Today, Windup WeChat lights up Wuhan together" scrolled on the screen, evoking the memories of the attending guests. The resonance of the guests reflects the strong dissemination and influence of excellent integrated media works, witnessing the sonorous pace of media integration and development. The theme of this forum is "New Journey, New Mission, New Pattern, and New Action". It not only summarizes and reviews the achievements and experiences of media integration development in the past 10 years, but also focuses on areas such as smart media integration and international communication. It provides a communication platform for promoting media integration development to a new level and promoting mainstream media to better shoulder the new mission of cultural construction. Adhering to the correct political direction, public opinion orientation, and value orientation is the lifeline of the Party's news and public opinion work, and also the value foundation for promoting the integration and development of media. Through the integration and development of media, we can expand the influence of mainstream values, make the voice of the Party spread more widely, and deepen, in order to better play the role of mainstream media, form a concentric circle online and offline, and tightly unite all the people in ideals, beliefs, values, and moral concepts. With the rapid development of information technology, information is ubiquitous, omnipotent, and no one needs it, resulting in profound changes in the public opinion ecology, media landscape, and communication methods. But change is inseparable from its roots, and content production has always been the foundation of media. The integration and development of media must adhere to the principle of content as the king, fully leverage the advantages of content production such as the professionalism of the editorial team, authoritative information channels, and standardized editorial processes. We must closely focus on the Party's basic theory, basic line, basic strategy, and major decisions and deployments of the Party Central Committee, and carefully carry out propaganda and reporting. Through innovation in concepts, content, forms, methods, and means, the quality and level of positive publicity can be significantly improved. By using deeper, authoritative, professional, and diverse content to strengthen confidence, gather consensus, and gather strength, we can grasp the initiative and leadership of the public opinion field, and let the large flow of positive energy surge. From paper to screen, people's ways of obtaining information have changed, and the product forms of media have become more diverse. The continuous emergence of new technologies has brought more possibilities for the integration and development of media. At the "AI Night" event of the "Smart Future" AI Achievement Exhibition on this forum, Peking Opera actors collaborated with virtual digital people across screens, and a segment of "New Dingjun Mountain" received continuous cheers. This explains from one side that pushing