The enterprise exhibition area of this year's CIIE is about 367000 square meters, with 289 Fortune Global 500 and industry leading enterprises participating. More than 400 new products, technologies, and services are showcased in a concentrated manner... Walking through the CIIE, one can truly feel the warmth and harmony of the open spring breeze, win-win cooperation, and the surging sound, demonstrating China's firm determination to promote high-level opening up. The important platform of "buying the world, selling the world, and benefiting the world" meets annually, with exhibits becoming commodities and exhibitors becoming investors. In the consumer goods exhibition area, the Procter&Gamble booth has attracted many visitors. "At this year's CIIE, we have brought over 20 debut new products and green innovation achievements." According to Xu Min, the head of Procter&Gamble, the new Ora B electric toothbrush, which adopts magnetic wave technology, has made its debut in China. The product provides consumers with a more comfortable experience with better cleaning energy and a gentle gum protection brush head. "Having participated in the CIIE for many consecutive years, we have seen more opportunities." Xu Min said that the potential of the Chinese consumer market is enormous, and Procter&Gamble will closely follow the trend of consumer upgrading in China, integrate global technological innovation, and provide Chinese consumers with higher quality products and services. The CIIE relies on the advantages of China's large market and leverages the functions of international procurement, investment promotion, cultural exchange, and open cooperation platforms, making positive contributions to accelerating the construction of a new development pattern and promoting world economic development. This year marks the 45th anniversary of China's reform and opening up. China is firmly promoting high-level opening up, steadily expanding institutional openness such as rules, regulations, management, and standards, actively expanding imports, implementing the national and pilot free trade zone versions of the negative list of cross-border service trade, and continuing to create huge market opportunities for the world. At this year's CIIE, exhibitors and buyers will have in-depth exchanges and cooperation. "The Expo has become an important platform for China to 'buy the world, sell the world, and benefit the world'. It has become an important driving force to promote more integration, symbiosis, and sharing of the global industrial chain, value chain, and supply chain, and further witnessed the development process of Chinese path to modernization." Song Hailiang, Chairman of China Energy Construction Group, said that China Energy Construction will give full play to the integration of the entire energy and power industry chain and its core technology advantages, and on the basis of consolidating the competitive advantages of traditional industries, actively promote technological change in the new energy field, and share greater development opportunities with global partners. "For six consecutive years, we have provided catering support services for the CIIE, continuously demonstrating our innovative and digital capabilities." Qu Cuirong, CEO of Yum! Brands China, said, "We have been deeply cultivating and developing in China for more than 30 years, firmly believing that the Chinese market has huge growth potential and full of confidence in seizing growth opportunities." At the Tencent booth of the China International Import Expo, the "Digital Great Wall" naked eye 3D holographic projection exhibition attracted many visitors to come and check in and experience. This project utilizes holographic projection technology to allow visitors to immerse themselves in the naked eye 3D effect. They can follow the voice guide to "stroll" along the Great Wall, or experience the Great Wall under the starry light at night. "The CIIE is not only a platform for international procurement and investment promotion, but also a platform for cultural exchange and open cooperation. Tencent will strengthen innovation investment, promote the cultivation of new industries, new formats, and new models, and help promote high-quality development of the Chinese economy." said Zhang Lijun, Vice President of Tencent and General Manager of the East China General Department. The spillover effect continues to be released, and the scope of cooperation continues to expand. At this year's CIIE, GlaxoSmithKline has brought innovative achievements in the four major treatment fields. "Over the past six years, the spillover effects of the CIIE have been continuously released, providing favorable conditions for multinational enterprises to share the Chinese market. We hope to use the CIIE platform to continuously expand the 'circle of friends' of the industrial chain," said Qi Xin, General Manager of GlaxoSmithKline China. It is reported that GlaxoSmithKline has established and invested in a Chinese research and development center and a national commercial operation center in Shanghai, and has launched nearly 20 innovative vaccines and drugs in China. "The construction of China's pilot free trade zones has produced a large number of fundamental and pioneering achievements, providing development opportunities for global enterprises and strengthening our confidence in continuing to deeply cultivate the Chinese market," Qi Xin said. Zhang Huixian, China consultant for the California Badan Wood Association, who participated in the exhibition for the first time, said that China is one of the important export destinations for California Badan wood. The California Badan Wood Association has been deeply involved in the Chinese market for over 20 years and has always been optimistic about the potential of the Chinese market. I look forward to gaining a deeper understanding of the new demands of the Chinese market and consumers through the CIIE, further integrating into the Chinese market, and embracing new opportunities in China. Sanofi, an innovative pharmaceutical and health enterprise, has participated in the CIIE for six consecutive years and is once again exhibiting with its star product, Dabitou, this year. Sanofi CEO Han Paul said that Sanofi has been rooted in China for over 40 years, seizing new opportunities for China and the world to share and open up. Through the cooperation platform of the CIIE, Sanofi will accelerate the introduction of globally leading innovative drugs and therapies into China, bringing better health services to Chinese consumers. "Having participated in exhibitions for years, we have become more familiar to Chinese consumers." According to Maiowen, the President of Dotray China, from the 9 square meter booth of the first CIIE to the current 200 square meter booth, the expansion of the booth area reflects Dotray's confidence in the Chinese market. This is also a vivid portrayal of the strong "magnetic force" of the CIIE. On November 5th, at the National Pavilion of the 6th China International Import Expo, bluefin tuna from Malta made its debut in China, creating a first-class business environment and making the Chinese market a shared global market. St. Paul's Bay in Malta is a breeding base for bluefin tuna, and October is the local fishing season every year. To ensure the smooth exhibition of Maltese bluefin tuna, Shanghai Customs has launched a series of new facilitation measures to enable Maltese tuna to obtain a timely exhibition franchise approval permit. With the goal of "getting better and better", both exhibitors and buyers can experience the new changes and improvements in China's business environment at the CIIE. China continues to create a market-oriented, legal, and internationalized first-class business environment, helping to promote the construction of an open world economy and making the Chinese market a shared market for the world. "As early as a few months ago, we received 'one enterprise, one book' peer-to-peer tutoring, and coming to the exhibition site gave us more confidence and a stronger sense of purpose." Wang Ning, the relevant person in charge of Xinqikang Pharmaceutical Co., Ltd., said. In order to better serve procurement enterprises and escort the CIIE with refined services, the Urumqi High tech Zone Tax Bureau has launched a "precise reminder+precise guidance" service to help enterprises understand and enjoy preferential policies. It also continuously improves the intelligence and convenience level of tax related services for import enterprises. At this year's CIIE, JD International released a new upgraded "Jingzhi Inspection" genuine product guarantee service, which includes deep and fast inspection services, physical anti-counterfeiting upgrades throughout the entire chain, and direct mail product identification services, helping more high-quality global consumer goods embrace the Chinese market. Based on the consistency rapid screening technology jointly developed by JD and the Cosmetic Technology Center of China Institute of Inspection and Quarantine (Beijing), the deep rapid inspection service not only compresses the reporting time from a few days to a few minutes, but also greatly reduces the testing cost of individual products. The relevant person in charge of JD International expressed the hope of working with global partners to better seize the opportunities of China's high-level opening up. "This is an important platform for promoting international trade cooperation, demonstrating China's clear attitude of high-level openness." Zhang Chun, the person in charge of the China region of Kemufulika Company, said that the CIIE has attracted exhibitors and buyers from all over the world, providing an important platform for African enterprises to engage with the international market. Kemufulika participated in the Expo for the first time, bringing camphor cream products, hoping to actively seek cooperation opportunities with Chinese enterprises through the Expo. At the Thailand exhibition hall of the National Pavilion, Thai style stir fried meat cubes cooked on-site attract guests to queue up and taste. Coffee from Ethiopia and Uganda, handicrafts from Nepal and Zimbabwe... At the national exhibition booth of the CIIE, high-quality products from all over the world are showcasing their unique features. For six consecutive years, Johnson&Johnson's solutions focused on medical technology and innovative pharmaceuticals have once again appeared at the CIIE. Song Weiqun, Senior Vice President of Johnson&Johnson Global, said, "China's determination and actions to continue expanding opening-up have brought broader development opportunities for multinational enterprises. Our firm confidence in investing in the Chinese market and long-term development will not change." (Xinhua)