This requirement is an inevitable requirement for consolidating and strengthening the mainstream ideological and public opinion of the new era, and it is also a necessary part of promoting the modernization of the national governance system and governance capacity. The news and public opinion work of the Party is a major event in governing the country and stabilizing the country. It plays an important role in raising the banner, gathering the hearts of the people, cultivating new people, promoting culture, and showcasing its image. In the cause of the Party and the country, news and public opinion work is not only a specialized task in a field, but also an important component of the Party's leadership and national governance. Since the beginning of the 20th century, mainstream media worldwide have gained solid credibility, strong guidance, and influence due to their professionalism. The importance of news and public opinion in social governance has also been repeatedly emphasized and confirmed. It should be recognized that the dissemination, guidance, influence, and credibility of today's propaganda, ideological and cultural work are more important and challenging than any historical period. With the rapid development of social media, the environment and structure of information dissemination are greatly different from before, with the most core issue being the re empowerment of various public opinion forces. The updating of communication scenarios brought about by metaverse technology, the transformation of discourse systems brought about by big models, the changes in expression methods brought about by big data, and the exchange of information in social forms have all changed the previous public opinion pattern. How to better guide public opinion in the new public opinion pattern and environment, solidify the soul, and promote the cultural construction of the new era is the sacred mission entrusted to the vast number of propaganda and ideological and cultural workers by the times. Improving the dissemination, guidance, influence, and credibility of news and public opinion can more effectively unite the people, enhance their confidence in development, and enhance the effectiveness of social governance. Therefore, the primary goal of news work remains unchanged, which is to further practice the Marxist view of news, construct correct public opinion guidance, and strengthen the construction of mainstream values. Practice has shown that the prosperity and development of a country cannot be separated from the consensus formed by the mainstream value system. Only by actively building consensus can news media truly convey confidence and resolve conflicts and anxieties in social development. In this process, high-quality content supply is crucial. In recent years, the rise of new technologies and the evolution of media patterns have made the communication environment increasingly complex. In the internet environment, communities, algorithms, and even platforms can directly or indirectly affect the quality and efficiency of information dissemination. In this environment, mainstream news media must strengthen their professional abilities and advantages, take root in the news scene, improve the timeliness and comprehensiveness of news, respond to the needs of society for complex information, dare to shine a sword against negative social trends in complex public opinion, so as to achieve the fastest, most accurate, and most complete, and play a stronger communication and guidance role in complex public opinion, and obtain good communication