Recently, a flower and tree e-commerce company in a certain area was sentenced for contract fraud. The defendant used the old roots of Chinese rose flowers to impersonate "Blue Fairy" and other varieties, and sold them through e-commerce platforms, deceiving buyers of payment and attracting consumer attention. With the rapid development and growth of e-commerce platforms, sales categories are becoming increasingly diverse, and logistics delivery is becoming more convenient. Some consumer groups choose to purchase flower products through e-commerce, and related industries are showing a thriving development trend. However, some e-commerce practitioners of flowers and trees do not prioritize honesty and take advantage of the characteristics of asymmetric information and improper face-to-face inspection in e-commerce transactions, resulting in a shortage of weight, shoddy goods, and incorrect versions when shipping. In the long run, this behavior not only damages the legitimate rights and interests of consumers, but also hinders the healthy and orderly development of the industry. In the era of digital economy, the digitization and digitization of commercial activities are constantly improving, bringing convenience to the operation of enterprises and merchants, while also accompanied by chaos such as data fraud and false advertising. The internet is not an illegal place, and integrity is not only an important cornerstone of the digital economy, but also a prerequisite for building consumer trust. E-commerce sellers should always adhere to the "user centered" principle, adhere to the concept of integrity management, earn profits through legal and compliant business practices, and win the trust of consumers. On the basis of honest operation, e-commerce platforms and sellers should also pay attention to consumption process management. The consumer experience greatly affects customer delivered value, which in turn affects consumer satisfaction and loyalty. With the continuous upgrading of demand, consumers not only hope for better consumption results, but also look forward to a beautiful consumption experience. In the process of interacting with consumers, operators can consider continuously improving the design and optimization of products based on actual needs and consumer experience. For example, utilizing technology to optimize the design service process and improve the quality of the consumption process. For example, more emphasis should be placed on the rational use of digital technology, better adherence to the principle of customer first marketing, and a focus on quick response and consumer convenience. The value of honest management lies in honesty and trustworthiness. Whether it's online flower merchants or other types of merchants, it's difficult for them to engage in "grafting" for a long time. Only by building a solid foundation of integrity can flower product sales remain invincible on online e-commerce platforms. (New News Agency)