Recently, multiple banks have announced that they will offer rate discounts for some public fund products sold on a commission basis, with a 10% discount on subscription and investment rates. Financial managers from multiple banks in the Beijing region told Securities Daily that since the second half of the year, the scale of fund sales has decreased significantly. Several industry insiders interviewed told reporters that commercial banks adopt discount rate promotion methods mainly to maintain or expand their sales share, as well as to attract customers and live customers. However, expanding the scale of fund sales through discount rate is not an easy task. In the future, banks need to continuously improve their fund sales capabilities and provide investor education. On October 9th, Minsheng Bank announced that in order to better serve clients of public fund investment on a commission basis, after consulting with relevant fund managers, it has decided to offer discounts on transaction rates for some securities investment funds. During the period from October 9th to December 31st, investors will purchase and place orders for "Dongfanghong Medical Upgrade", "Dacheng Consumer Theme", "Huaxia Antai Hedging Strategy 3-month fixed opening", and "Jingshun Great Wall Quantitative Hedging 3-month fixed opening" fund products through Minsheng Bank counters, online banking, and mobile banking channels. Frontend subscription and placing rates will enjoy a 10% discount. Not long ago, Agricultural Bank of China announced that investors who purchase 20 index funds participating in the "Agricultural Bank of China Wealth Season" activity will receive a 10% discount on the subscription (excluding fixed investment) rate; Purchase Y shares of pension funds (FOF) listed in the discount product list through both mobile banking and counter channels of the bank, with a 10% discount on the subscription rate (excluding fixed investment). Yang Haiping, a researcher at the Institute of Securities and Futures at the Central University of Finance and Economics and the general manager of the Research and Development Department of Inner Mongolia Bank, told Securities Daily that the main reason for the resurgence of rate "price wars" in bank consignment funds is that due to the poor overall performance of the capital market and funds, investors' risk preferences have quietly changed, the willingness to invest in funds has decreased, and the difficulty of selling public funds has increased. In this situation, competition between banks, securities firms, and independent fund sales agencies is becoming increasingly fierce. In order to maintain or expand the share of consignment sales, as well as to attract customers and live customers through consignment funds, commercial banks have adopted a promotional method of discounted rates. At the same time, a reporter from Securities Daily learned from the bank's financial manager that currently, funds are among the more difficult to sell products on the bank's consignment sales list. A state-owned bank wealth manager told reporters that there have been fewer clients actively consulting with funds recently, and wealth managers rarely recommend funds to clients unless they are familiar with the funds themselves. Du Yang, a researcher at the Bank of China Research Institute, stated in an interview with Securities Daily that from a market environment perspective, banks can effectively enhance their market competitiveness in fund sales by reducing the commission rate of public funds. From the perspective of banks' own development, they currently need to expand their diversified revenue and address the challenges brought by a low interest margin environment. Carrying out rate discounts can supplement prices with quantity and increase the level of intermediary business income for banks. From the perspective of investors, reducing the commission rate can to some extent improve the return level of investors purchasing public fund products, increase the investment experience of investors, and facilitate financial consumption through bank fee reduction