On one hand, there are colorful Shandong handcrafts, cultural and creative works with a lingering charm, and green and healthy agricultural products. On the other hand, there are provincial-level intangible cultural heritage banggu and yangko performances, lion and dragon dances with local characteristics, and folk opera tunes. The "Autumn Yellow River Festival" in Shandong officially launched on the 11th, integrating shopping, and watching performances, providing a new carrier for cultural consumption. The "Autumn Yellow River Festival" in Shandong Province was recently launched in Jinan. Xinhua News Agency reporter Xiao Haichuan reported that the theme of the "Autumn Yellow River Collection" is "2023 Farmers' Harvest Festival", according to the organizer, the Propaganda Department of the Shandong Provincial Party Committee. The event conveys the joy of the harvest festival, promotes and disseminates agricultural culture and new rural customs, creates a festival experience of "strolling through the Yellow River, tasting the fruits of the harvest, and enjoying the joy of the harvest", and creates a strong atmosphere of urban and rural joint celebration and sharing of the joy of the harvest. The launch ceremony of the "Autumn Yellow River Festival" in Shandong attracted many citizens to stop. Xinhua News Agency reporter Xiao Haichuan captured the Yellow River Collection, which is a new business card for the creative transformation and innovative development of excellent traditional culture that Shandong has innovatively launched this year. It selects a large collection of traditional villages with strong "cultural and local flavor" throughout the province, takes "culture first, tourism promotion, good products with goods, network communication" as its content, and combines cultural and tourism activities popular with the masses to create a new brand of folk customs. According to the changing seasons, the Yellow River Grand Collection also sets different seasonal themes. It is reported that the "Autumn Yellow River Festival" will continue until November. During this period, Shandong will hold activities such as Shandong Good Products Benefiting the Public and Non Relics Art Entering Communities, which will periodically showcase and sell high-quality products such as time-honored brands, intangible cultural heritage products, and Shandong handicrafts. At the same time, the "Autumn Yellow River Festival" night market will be held, with cultural and artistic performances, Yellow River folk customs exhibitions, and handmade products along the Yellow River set up in urban leisure squares, scenic areas, ancient towns and streets, gathering to form the autumn characteristic "Yellow River Festival" night market. At the launch site of the "Autumn Yellow River Festival" in Shandong, cultural and creative enterprises showcased distinctive stationery products. As the venue for the launch ceremony, Xinhua News Agency reporter Xiao Haichuan tasted the "sweetness" of the Yellow River Grand Exhibition in Licheng District, Jinan, Shandong. This year, we collaborated with various departments to hold more than 200 Yellow River events. The Yellow River Festival has become a platform for the exhibition and sales of handicrafts and agricultural products both domestically and internationally, "said Gao Bo, Deputy District Mayor of Licheng District. For example, the Yellow River Festival showcases fruits and seafood from Southeast Asia, enriching the people's food basket. At the same time, as a cultural event and a display stage for "villages have good performances", it has also promoted the local restoration and protection of a number of folk literary and artistic treasures. Reporter: Xiao Haichuan (Xinhua News Agency)