Since the beginning of this year, the State Administration for Market Regulation has deployed a special law enforcement action to "safeguard" against unfair competition and severely crack down on various forms of online unfair competition. As of now, market regulatory authorities at all levels nationwide have filed and investigated 1209 cases of online unfair competition. Fair competition is the source of a market economy. The Party Central Committee and the State Council have made a series of decisions and deployments to protect and promote fair competition. We attach great importance to combating unfair competition and play a fundamental role in maintaining fair competition. It is of great significance for improving the socialist market economy system, building a new development pattern, and promoting high-quality development. It is worth noting that with the development and transformation of competition formats and methods in the internet field, new forms of unfair competition in the internet are frequently occurring, and false online advertising activities are undergoing various renovations, infringing on the legitimate rights and interests of operators and consumers, and affecting the sustained and healthy development of the internet economy. Relevant departments have strengthened their supervision and law enforcement efforts, focusing on regulating the order of market competition in the internet field, and providing strong support for ensuring fair competition in the market economy. Focus on key issues and have targeted law enforcement. The special law enforcement action focuses on investigating and punishing unfair competition behaviors on the Internet, regulating marketing behavior in the field of people's livelihood, and protecting the core competitiveness of enterprises. It focuses on unfair competition behaviors such as brushing orders, speculation, and false promotion through online live streaming, and focuses on negative marketing behaviors that are reported by the public and mislead and deceive consumers. It also pays attention to the protection of enterprise trade secrets, trade logos, and business reputation, Relevant work adheres to both standardized supervision and promoting development, safeguarding the legitimate rights and interests of operators and consumers in accordance with the law, promoting the efficient circulation of goods and factors, and safeguarding the healthy development of the digital economy. Publish typical cases and play a warning and educational role. For example, some businesses use "crawler" programs to steal product information data from others' stores, misappropriate and upload it to other competitive shopping platforms. For this new type of online unfair competition behavior that misappropriates the achievements of others' labor, relevant departments will order the cessation of the illegal behavior and impose a fine of 1 million yuan. In addition, the parties involved in the case assisted other operators in falsifying the entire chain of product fan attention, store attention, product collection, sales display, positive reviews, and order supplements, misleading consumers' judgments of related products or services. They were ordered to stop the illegal behavior and fined 200000 yuan. Some merchants falsely claim during live sales that their products contain fiber components such as "wool, cashmere, camel hair, goose down, mink, mink, imported mink, and rare unstained mink". However, after sampling and testing, it was found that their actual fiber components are polyester fiber, nylon fiber, acrylic fiber, spandex, etc, False advertising has been fined 650000 yuan... A series of violations of the Anti Unfair Competition Law of the People's Republic of China will inevitably be punished by law. Punishment is not the end, regulation is the fundamental. Continuously enhancing the awareness of integrity, law-abiding, and compliant operation of business entities, effectively guiding consumers to consume scientifically and rationally, establishing a more fair market environment for competition, and further improving the overall quality and level of market competition. Maintaining a fair and competitive market order not only requires the protection of laws and regulations, but also relies on effective law enforcement and supervision. We should fully leverage the role of law enforcement and supervision in being effective, proactive, and benevolent, and promptly correct and address market issues