'Digital Craftsman' uses professional skills to serve physical retail
2023-10-07
I really enjoy this job! Every time I help businesses solve problems and increase delivery orders, it gives me a sense of achievement and satisfaction. Recently, Ziyan, a delivery operator born in 1999, excitedly told reporters. In recent years, with the accelerated integration of digital technology and service retail, a large number of emerging professions have emerged, and "digital craftsmen" such as delivery operators and drone drivers are playing an important role in promoting the prosperity of the real economy. Different from traditional skilled talents, "digital craftsman" is defined as a composite skilled talent who not only possesses modern industrial technology skills, but also possesses intelligent networking skills, and is good at penetrating and integrating digital technology transformation to enhance traditional industries. In March of this year, institutions such as the Social Science Literature Press released the "Research and Development Report on Industrial Digital Talents (2023)", which pointed out that the overall gap of digital talents in China is around 25 to 30 million, and the demand for digital talents will continue to rise. Digital Craftsman "Assists the Development of Physical Retail. Wang Wenbo, born in 1996, is now the Chief Captain of Meituan Drone Shanghai Operations Management Center. He and his team are responsible for the flight delivery of Shanghai Jinshan Bailian Business District, ensuring that drone pilots can remotely command and control the entire logistics drone cluster to operate efficiently, safely, and reliably. What we undertake is not only the daily operational tasks, but also the expectations of millions of households in the future. How to safely deliver every order to customers and bring a better service experience is the driving force for us to continuously optimize our products and services, "said Wang Wenbo. The 2019 "New Occupation - Analysis Report on the Employment Prosperity of Drone Drivers" released by the Ministry of Human Resources and Social Security pointed out that practitioners aged 25-35 account for more than half of the total workforce, with most drone drivers earning between 1-2 times the local average. Drone pilots have become the job choice for many newcomers in the workplace. With the continuous innovation of service retail formats, a series of new professions have emerged, bringing more job opportunities. Fan Aowen, born in 1998, is now a delivery operator. Delivery operator is a new profession that has emerged with the development of service retail, mainly serving merchants who have settled on delivery platforms. From registration and launch to event promotion, they become the "think tank" of merchants, planning online operations from a professional perspective, improving exposure, store conversion rate, order conversion rate, and repurchase rate. In others' eyes, most of this job is spent "shopping", but Fan Aowen believes that the core of this job is to help businesses improve their digital operation capabilities to meet the needs of more consumers. To this end, Fan Aowen and his team have created a "Quality Merchant Operation Diagnosis Table", allowing delivery operators to evaluate the merchant's operation situation based on key action details. In response to outdated indicators, delivery operators provide professional solutions for merchants to quickly help them achieve improvement. With the support of Fan Aowen, the delivery orders he served for Little Abba Benbang Cuisine, Drunken Shu Fu, and Maojia Xiang Cuisine stores all showed explosive growth, achieving growth of 1300%, 570%, and 210% respectively, with monthly sales of over 10000 delivery orders. Still in place
Edit:Hou Wenzhe Responsible editor:WeiZe
Source:Worker Daily
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