Recently, well-known food districts in Chongqing have extended their consumption periods to create a night economy, with an average annual passenger flow of over 20 million people at the "late night cafeteria"; Changsha, Hunan Province, promotes the integration of consumption formats such as food, culture, and entertainment, and endows service consumption with more humanistic connotations through grafting situational experiences. Since the beginning of this year, a series of measures have been taken nationwide to accelerate the recovery of the consumer market, including innovative models, optimized services, and diversified forms, to promote the accelerated recovery of the catering, cultural tourism, cultural and entertainment, sports, exhibition, and other service consumption markets. The report of the 20th National Congress of the Communist Party of China proposes to "enhance the fundamental role of consumption in economic development". The 2022 Central Economic Work Conference emphasized that restoring and expanding consumption should be given priority. Enhance consumption capacity, improve consumption conditions, and innovate consumption scenarios. These beneficial explorations at the grassroots level, with their unique characteristics and strengths, fully demonstrate the enormous potential of innovative consumption models in playing a fundamental role in consumption and meeting the needs of people for a better life. The innovative consumption model responds to the urgent need for upgrading consumption. The current consumer demand is constantly increasing, and the consumption structure will inevitably continue to be optimized and upgraded. With the continuous promotion of new urbanization and the growth of national disposable income, people's consumption is increasingly showing new demands of diversification, personalization, and quality. Whether it is Chongqing advocating for diversified consumption scenarios, Changsha promoting the integration of consumption formats, Fujian Sanming promoting standardization of consumer brands, and Shandong Zibo city marketing flow, all indicate that the people's high-quality living needs are leading profound changes in the connotation of consumption. The upgrading and upgrading of service consumption brought about by innovative consumption models that adapt to the times and places undoubtedly injects strong impetus into enhancing people's sense of consumer satisfaction. Catering, tourism, shopping, and cultural history are integrated with the landscape city, presenting consumers with a unique and unforgettable experience. The transformation from "viewing mountains, water, and scenery" to "viewing literature, history, and life" is accelerating. Innovative consumption models have promoted the optimization and improvement of the quality of consumption supply. Consumption is the ultimate goal and driving force of production, playing a crucial role in unblocking the economic cycle. The structural changes in the consumer market will drive the optimization and upgrading of various aspects of the national economy, especially promoting quality and efficiency improvement on the supply side and better matching between supply and demand. In the current era of efforts by all parties to boost consumption, more and more "hot and popular" consumer products are being highly sought after, once again proving that an active consumer market requires innovative, high-quality, and distinctive high-quality consumer products and services. The application and promotion of new technologies such as cold chain logistics, blockchain, big data, and artificial intelligence have provided strong support for optimizing the supply quality of service consumption, creating more possibilities. Innovative consumption patterns have promoted the innovative development of excellent traditional Chinese culture. The traditional food culture advocates for "taste" boldly innovate, allowing Chinese people who believe that "food is the top priority" to enjoy the taste of their hometown and local cuisine wherever they go. The prosperous development of the economy and the good protection of ancient houses have revitalized and transformed traditional villages and neighborhoods, injecting new vitality and fashionable elements into cultural inheritance. In the new era, the Chinese people both love their hometown and yearn for a foreign land, living in the present while pursuing poetry and distance. By innovating consumption models, we aim to integrate more cultural elements into service consumption and carry more cultural achievements