Diversified consumption scenarios, characteristic neighborhoods, integration, standardized snack industry, and sustained recovery of catering consumption (economic focus · attention to service consumption ①)
2023-09-12
Service consumption is a major engine for expanding consumption. In the past summer, the domestic consumer market has maintained a recovery trend, and the consumption of tourism and other services has rebounded, which has a significant supporting effect on expanding consumption. Expanding service consumption and promoting the sustained boost of consumption in catering, cultural tourism, cultural and sports exhibitions can not only fully leverage the driving effect of consumption on economic growth, but also continuously meet people's aspirations for a better life. Starting today, this edition will launch a series of reports on "Focusing on Service Consumption", exploring positive practices in various regions to innovate models, optimize services, and enrich forms, in order to further unleash consumption potential. ——Editor: Chongqing High tech Zone - Extending Consumption Time and Expanding Consumption Scenarios: At 11pm, the Xijie Jingjiao Barbecue Shop located in Huxi Street, Chongqing High tech Zone is bustling with activity. Grilled skewers, grilled fish, beer, braised dishes... The dozen or so tables inside and outside the restaurant were filled with people, and customers were enjoying themselves. After eating a grilled fish and a few skewers of grilled meat in one breath, nearby resident Chen Qi felt extremely satisfied. She received a 50% or 90% discount coupon from the "Chongqing Xijie" mini program for the Jinjiao barbecue restaurant, which only cost 58 yuan. Blow some evening breeze and have some barbecue, it's more comfortable, "Chen Qi said. As one of the well-known food districts in Chongqing, Xijie has a dense "late night cafeteria" with an average annual passenger flow of over 20 million people. Driven by the continuous increase in passenger flow, the operating hours of major hotels on Xijie Street have been continuously extended. Gu Qingyun, Director of Chongqing Xijie Operations Center, said, "We have launched various promotional packages on mini programs and offered discounts according to different time periods." "Since the beginning of this year, Chongqing High tech Zone has taken multiple measures to promote digital consumption, boost the confidence of catering enterprises, and provide up to 1 million yuan of special support to catering enterprises that have achieved Chongqing's landmark dishes and utilized platforms such as mini programs, live broadcasts, and short videos for digital transformation Introduction by Lin Li, Secretary of the Party Group of the Reform and Development Bureau of Chongqing High tech Zone. On the one hand, we extend the consumption period, and on the other hand, we expand various consumption scenarios and optimize the consumption experience, We have captured the consumption hotspots of young people and created various characteristic activities, including cultural tourism season, art and life festival, music festival, shopping festival, etc., one after another, making appearances. When it comes to Xijie, the first thing that comes to mind is the rich and colorful night activities. "Wang Haozheng, a student from Chongqing University, and his friends were touring the Xijie night market, I have participated in music festivals, food festivals, shopping festivals, and other activities here. Recently, almost every weekend, I have arranged with my classmates to visit the 'Adventure Market'. It is reported that as of now, Chongqing High tech Zone has held 12 consumption promotion activities such as the '2023 Huixiang Science City · Huigou Consumption Festival', graduation season music festival, and street dance competition in Xijie. Lin Li said, "We are focusing on landmark night time economic clusters such as Xijie to stimulate the consumer market and unleash greater vitality." Changsha, Hunan - Promoting the integration of business formats and increasing cultural connotations. As the night falls, Mr. Hu, a resident of Changsha, brought his family to the bustling Pozi Street in Tianxin District. Strolling to the Changsha Central Impression City Mall on the street, they were attracted by a performance team dressed in Hanfu and ancient makeup. Following the performance team, Mr. Hu and his family took the escalator to the basement floor. Song Dynasty styles such as Yuexia Temple, Changle Square, and Chengnan Academy
Edit:Luo yu Responsible editor:Wang xiao jing
Source:people.cn
Special statement: if the pictures and texts reproduced or quoted on this site infringe your legitimate rights and interests, please contact this site, and this site will correct and delete them in time. For copyright issues and website cooperation, please contact through outlook new era email:lwxsd@liaowanghn.com