Core reading: A unique performance that breaks the boundary between the audience and the actors; An immersive night tour that allows people to walk amidst poetic and picturesque elements; A quaint neighborhood that allows tourists to experience rich historical culture... With the accelerated application of new technologies such as virtual reality in the field of culture and tourism, immersive culture and tourism have become a hot topic of attention, with new products, models, and formats constantly emerging, providing people with rich cultural experiences and injecting new momentum into the development of the culture and tourism industry. Recently, the Ministry of Culture and Tourism has accelerated the development of new immersive tourism formats, carried out pilot work on recommendation, selection, and cultivation of new immersive experience spaces for smart tourism, and recently announced the first batch of 24 selected projects; The Industrial Development Department of the Ministry of Culture and Tourism has released 20 demonstration cases of immersive cultural and tourism new formats, promoting the high-quality development of immersive cultural and tourism new formats. What new experiences will the new business format bring? How will we promote the deep integration of culture and tourism? Recently, reporters visited Pingyao, Shanxi, Chengdu, Sichuan, and Shenyang, Liaoning to conduct on-site visits to demonstration cases such as immersive entertainment, night tours, and neighborhoods. Immersive performance - become a story participant in the walking experience "come and see Tomatoes on sticks" and "sell chicken feather dusters"... At night, there are many shops in the antique "Pingyao Street", shouting and selling incessantly. Escort agencies, ticket shops, dye shops, inns... At the entrance of shops along the street, strings of red lanterns are hung, and stunning looking flower dancers are waving their sleeves and singing on the stage. The signs of time-honored brands such as Tongxing Gong and Deshengchang are particularly prominent. On the bustling streets, tourists jostle one after another, some entering shops, some being stopped by vendors, and some picking up their phones to take photos - this is the second scene in the large-scale situational experience drama "See Pingyao Again" in Pingyao County, Shanxi Province. Come in and have a look, this is top-quality silk fabric. "The actor in aqua green costume stood at the door, soliciting customers. At the entrance of the silk shop, the embroidery lady with a high bun on her head was sitting at the table, engrossed in embroidering a flower and bird artwork. At this moment, a tourist girl who was eleven or twelve years old and dressed in ancient attire walked over to Xiuniang. The mother of the girl next to her took out her phone to take a photo, capturing the moment that seemed like a journey. Next to the millennium old city of Pingyao, the "See Pingyao Again" theater performs multiple performances every day, and the performances are packed. In terms of artistic expression, the performance subverts the traditional indoor performance mode, with no traditional stage or audience seat. The audience walks and watches while constructing a "walking style" interactive viewing mode. As stated in the entrance prompt, the audience will immerse themselves in Pingyao City a hundred years ago, transforming from a single audience to Zhang Dongjia and Manager Li, Wang Laosan from a blacksmith shop, Mrs. Zhao from a silk shop, and all the villagers who bid farewell to the escorts. In 90 minutes, the audience shuttles between the performers and becomes a part of the drama, "said Kang Qingfeng, Chairman of Pingyao Impression Culture Tourism Development Co., Ltd. Since its operation in 2013, the show has performed over 7100 times, with over 4.89 million viewers and a revenue of 820 million yuan. Deng! A gong and drum sounded, "Let's all give way, let's all give way!" The impassioned gong and drum convoy passed through the street, and tourist Su Yan from Xi'an quickly dodged to the roadside. corner