New industries, new formats, and new models: the potential of the "three new" economy to unleash new vitality

2023-08-28

During the 2023 Zhongguancun Forum Exhibition (Science and Technology Expo), models were showcasing motion capture equipment. Xinhua News Agency reporter Zhang Yuwei took a photo of Chen Nan, a professor at the School of Fine Arts at Tsinghua University, displaying the oracle bone inscription emoticon package he designed and released. Li An, a journalist from Xinhua News Agency, photographed the holographic digital human displayed at the China New Media Technology Exhibition during the 2023 China New Media Conference. Chen Zeguo, a journalist from Xinhua News Agency, shows that the "three new" economy, represented by new industries, new formats, and new models, has shown vigorous and upward momentum and is becoming an important component of China's economic development. Recently, reporters conducted in-depth research and found that the metaverse industry, emoticon pack industry, and virtual anchor model, which are representative of them, have advantages such as strong industry leadership, great development potential, and rapid explosive growth rate, although they have not emerged for a long time. The continuous enhancement of the "three new" economic development energy will help promote the continuous improvement of China's economy in the future and inject new development momentum. New Industry: The metaverse entered the stage and opened up the blue ocean of industry. At the 2023ChinaJoy exhibition held in Shanghai not long ago, the DEWO App appeared at the exhibition with innovative technology experiences such as "AR try on". I saw a young man using the "AR try on" feature of the app to "cloud try on" a few pairs of basketball shoes, and then decided to place an order to purchase them on the spot. On a mobile phone, you can see an almost real trial wearing experience, with clear size and detailed features. Behind the "cloud trial wearing" is the digital innovation "black technology" represented by the metaverse. Chen Ying, the person in charge of the Dewu App, said: "The potential demand for product quality and consumer experience among young people is being released on a large scale, which is inspiring enterprises to continue to use digital innovation in the metaverse as an internal driving force to ensure quality consumption and improve service experience." Previously, the metaverse seemed to be an unattainable technology for most people. It relies on blockchain technology and originates from the gaming experience, depicting a free and vast virtual reality world in the gaming world. Nowadays, with the continuous improvement of technology, the metaverse is connecting with more and more applications, giving birth to thriving economic potential. The "cloud trial" is just a microcosm of the widespread application of the metaverse. The 2022TEDx Bund Women's Conference was held at NetEase Yaotai at the end of last year. NetEase Yaotai created an online immersive metaverse view and social interaction experience for attendees by replicating the real scenes of the conference. Journalists entering the exhibition will be given a virtual image, where it is very convenient to watch the exhibition, listen to reports, and flip through the PowerPoint presentation, as if they are in the exhibition. More thoughtfully, there are seats in front of the metaverse stage for attendees to sit and listen to, with audio-visual effects almost comparable to those on site. Liu Bai, the person in charge of NetEase Yaotai, said that the metaverse hopes to create a virtual world parallel to the real world, which involves many technologies and dialogue ability is essential. If the ability of generative artificial intelligence is integrated into the metaverse, it will greatly promote the development of the metaverse. The three major characteristics of the metaverse are virtual avatars, real experiences, and time and space reversal. Previously, people were outside the internet, and the metaverse could allow people to

Edit:XiaoWanNing    Responsible editor:YingLing

Source:Economic information Daily

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