Where does the "source of vitality" come from - From the perspective of creating high-quality online audiovisual works to see the inheritance and innovation of excellent traditional Chinese culture

2023-08-28

The 2023 China Online Audiovisual Boutique Creation Summit will continue to be held in Qingdao on the 25th. During the summit, the reporter learned that the creation of high-quality online audio-visual works promotes the creative transformation and innovative development of excellent traditional Chinese culture, providing valuable reference and inspiration for the vigorous development of China's online audio-visual industry. Experts believe that excellent traditional Chinese culture is a treasure trove of inspiration for creating high-quality online audio-visual works. Excellent online audio-visual boutique creation arouses the audience's strong interest in traditional culture and inheritance awareness, and drives the rise of "China-Chic". Recently, the State Administration of Radio, Film and Television announced the evaluation results of the selection of excellent online audio-visual works for the first quarter of 2023, and ultimately determined 69 selected works. Among them, 'Beyond Archaeology: Me and Sanxingdui' takes archaeologists as a breakthrough point, presenting the authentic and vivid daily lives of Sanxingdui archaeologists to the audience from the dimensions of cultural relics excavation, restoration, protection, and research on Sanxingdui civilization, inspiration for modern society, and interaction between Sanxingdui civilization and the world. Sun Wukong, as one of the representative images of excellent traditional Chinese culture, is a popular IP for creating high-quality online audio-visual works. From our animated film 'Da Nao Tian Gong' to the classic reproduction of the 3D version of 'Da Nao Tian Gong', and to the 'Flame Mountain' we are currently creating, Chinese animators are constantly exploring their pursuit of modernization in the Chinese national style and striving to better tell popular Chinese stories through animated films, "said Suda, director of Shanghai Fine Arts Film Studio. Experts and scholars attending the meeting believe that high-quality audio-visual works must be excellent works that generate contemporary value, social effects, and audience resonance. They draw nourishment from the excellent traditional Chinese culture and write touching stories of contemporary society with realistic strokes. The Chinese Legend tells 8 independent stories rooted in the excellent traditional Chinese culture in the form of animation. The themes cover a wide range of topics, from nostalgia for the countryside to feelings towards the end of the world, from caring for life to contemplating human nature, presenting the charm of Chinese culture that transcends time and space. Shortly after its broadcast, Douban received a high score of 9.5 points from over 70000 viewers, which resonated with the audience. Zhou Shan, Deputy Director of Hunan TV and Executive Vice Editor in Chief of Mango TV, said that they have launched "Chinese Wedding", bringing the unique customs and traditions of various regions in China into the theme of weddings, and conveying the Chinese story of young people in the new era working hard and down-to-earth to live a happy life. The work insists on "speaking new words" in expression, thus resonating with young people. With the support of high-end, digital, and intelligent new technologies, the creation of high-quality online audio-visual works injects new vitality into the continuous cultural inheritance. Xu Jian, the visual effects director of Wandering Earth 2, publicly stated that the team used a combination of computer graphics special effects and live shooting. In addition, "facial effects" have also been applied in "Wandering Earth 2", and "digital aging" and "digital aging" have not been attempted on such a large scale in previous movies. We have recently launched the 'Digital Sutra Cave', "said Zhao Shengliang, Secretary of the Party Committee and Research Librarian of the Dunhuang Research Institute. In recent years, the Dunhuang Research Institute has continued to promote the global sharing of Dunhuang digital resources. Next, we will conduct a comprehensive sorting and collection of Dunhuang scripture cave literature scattered around the world, and conduct research on sites along the Silk Road

Edit:XiaoWanNing    Responsible editor:YingLing

Source:XinHa online

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