The State Administration of Radio, Film and Television recently issued a notice on further regulating the planning, filing, and content review of TV dramas, online dramas, and online movies, which stipulated the continued strengthening of the governance of "water injection dramas" and sparked heated discussions. The so-called "water flooding drama" refers to a series where the producers and broadcasters intentionally increase the duration of the series in pursuit of maximizing commercial benefits by forcing the plot and inserting advertisements, which reduces the artistic quality of the work and makes the audience feel disgusted. It is worth noting that this type of "water injection" behavior is not limited to the film and television industry. Some publications are too wordy and have few lines, and the design is exquisite but difficult to cover the emptiness of the content; Some immersive cultural and tourism projects prioritize efficiency over content, and the high prices are not directly proportional to the gaming experience; Some cultural and creative products excessively rely on early marketing hype, but their reputation has been declining in the later stage. The behavior of "water injection" not only affects the quality of cultural products and the public experience, but also creates a negative atmosphere in the industry. Cracking down on "water injection" behavior is essentially promoting the quality and efficiency of cultural creation, production and dissemination work, and promoting the high-quality development of the cultural industry. Squeezing water for cultural products is related to the prosperity and development of cultural undertakings. Currently, many high-quality works have emerged in the cultural market of our country, but there is still a certain gap in overall quality compared to the expectations of the masses. We need to further compress the living space of mediocre works by squeezing water, encourage the production of high-quality cultural products, and stimulate cultural consumption potential to better meet the growing spiritual and cultural needs of the people. To improve the quality and efficiency of cultural creation, production and dissemination work, it is necessary to work together to "squeeze water" and "strengthen quality". On the one hand, "squeezing water" should be treated according to the situation. The "water injection" behavior comes from the drive of interests, and it is necessary to improve the institutional design to make the "water injection" behavior lose space and pay a price. For example, strengthening supervision mechanisms and feedback mechanisms for cultural product consumption, using clearer reward and punishment mechanisms to curb "water injection" behavior, and supporting the profitability of high-quality content. On the other hand, 'strong quality' should be guided according to the situation. We need to continuously improve the mechanisms for reviewing, purchasing, and promoting cultural products. For example, encourage local governments to strengthen cooperation with cultural enterprises, integrate high-quality projects and talents, and focus on developing high-quality cultural tourism and creative products, establishing a virtuous cycle of profit-making and nurturing high-quality content creation. Remove dross, not limited to soft standards; Refine essence and test hard power. All parties should take into account both social and economic benefits as the premise, seek truth and pragmatism under positive guidance, win recognition from the market and the public with high-quality cultural products, achieve coordination and synchronization between enterprise self-improvement and high-quality development of the cultural industry, and add strength to the construction of a cultural power. (New News Agency)