The market size is expected to reach 510 billion yuan this year, and the development prospects of the prefabricated vegetable industry are broad (big data observation)
2023-08-24
Consumers are selecting pre made dishes at a fresh food market in Liuyang, Hunan. Xinhua News Agency reporter Chen Zeguo takes a photo of a factory in Binzhou, Shandong Province, where workers are producing pre made vegetables. Chubaorui (People's Vision) core reading is connected to fields and dining tables at one end. In recent years, the market size of the prefabricated vegetable industry has rapidly expanded. As a cross industry between traditional catering processing industry and modern food processing industry, what is the current production and sales situation of the prefabricated vegetable market? How to achieve sustainable and healthy development in the future? The reporter conducted an interview. Recently, the National Development and Reform Commission released the "Measures for Restoring and Expanding Consumption", proposing the "cultivation of a 'breeding and breeding base+central kitchen+cold chain logistics+catering stores' model, tapping into the potential of the prefabricated vegetable market, and accelerating the construction of prefabricated vegetable bases. According to relevant data, the size of China's pre made vegetable market in 2022 was 419.6 billion yuan, and it is expected to reach 510 billion yuan in 2023. It will rise to the trillion yuan level in 2026. As of now, there are over 64000 pre made vegetable related enterprises in China, with Shandong, Henan and other regions ranking among the top in terms of the number of related enterprises. 46.8% of pre made vegetable related enterprises were established within 1 to 5 years. Look at the demand - it is popular with young consumers, and the market demand has a great development prospect. "I am usually busy with my work, and I often order prefabricated dishes online, so I can easily solve the problem. I have bought instant osmanthus sugar lotus root and heated pickled Chinese cabbage fish. They are time-saving and labor-saving, and taste good." said Wang Wen, a post-90s person who lives in Haidian District, Beijing. Prefabricated dishes have a broad market demand. "Fu Yifu, a senior researcher at the Star Map Financial Research Institute, believes that the feature of ready to cook meets the daily needs of" simple cooking "and solves the cooking problem of" not being able to cook, not delicious, and not having time ", which is particularly popular among young people. For catering enterprises, prefabricated dishes can be provided through large-scale production, with faster serving speed, reduced waiting time for customers, and reduced number of kitchen workers, effectively reducing enterprise costs. On the demand side, from physical supermarkets to e-commerce platforms, from restaurants to takeout, prefabricated dishes are increasingly recognized by consumers. According to Pinduoduo data, the consumer groups of pre made vegetables are mainly those born in the 1980s, 1990s, and 2000s, with female users accounting for over 70%, and the majority of users in first tier cities; In the first half of this year, the sales of all categories of pre made vegetables on the platform increased by 268% year-on-year. According to Meituan's food buying data, convenience is the primary reason to attract users to buy "Kwai". Safety and cost performance are key factors affecting users' purchase. Protein food products such as beef and seafood are popular. In terms of the industrial chain, prefabricated vegetables are a typical industry that integrates primary, secondary, and tertiary industries. There are five main participants in the industry, including raw material supply enterprises, prefabricated vegetable production enterprises, frozen food enterprises, chain catering enterprises, and retail enterprises. With the rise of the prefabricated vegetable market, this has become an important track for industrial investment, with enterprises such as agriculture, food processing, catering, e-commerce, and logistics entering, "said Hong Tao, director of the Institute of Business Economics at Beijing Business University. According to Pan Helin, a researcher at the International Business School of Zhejiang University, the current application scenarios of prefabricated dishes in China are mainly at the catering supply chain end, with consumption
Edit:Luo yu Responsible editor:Wang xiao jing
Source:people.cn
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