During the summer vacation, the popularity of tourist attractions and cultural and museum institutions in multiple places is high, and it is often difficult to obtain a single ticket for scheduled visits. The rising popularity reflects the growing spiritual and cultural needs of the people, and also puts forward higher requirements for improving the supply of tourist attractions and cultural and museum institutions, as well as the high-quality development of the cultural and tourism industry. Multiple tourist attractions and cultural and museum institutions are actively taking action, taking multiple measures to better meet the cultural consumption needs of the people. Figure ①: In front of the prayer hall of the Temple of Heaven Park in Beijing, there are many visitors. Wang Xin (Image of China) Image 2: Suzhou Museum in Jiangsu Province has recently extended its opening hours and has been welcomed by citizens and tourists. Photograph by Que Mingfen (Image of China) Cartography: Zhang Danfeng's tens of thousands of reserved tickets are almost empty in a second, and the audience line at the entrance of the venue is growing. During the summer vacation, the tourism industry has experienced a strong recovery, and the popularity of tourist attractions and cultural and museum institutions has skyrocketed. Booking for visits is often difficult to obtain. Why does "cultural tourism" continue to heat up? How to crack the phrase 'one ticket is difficult to obtain'? The reporter conducted on-site visits and investigations. Tickets are available in seconds, and the high heat of cultural tourism cannot stop tourists' enthusiasm for travel. Recently, a reporter saw at the Palace Museum in Beijing that the museum has not yet opened, and a large number of visitors have queued up at the entrance to wait. Some non local tourists who have not been able to book tickets are taking photos at the entrance, saying, "It's too hot. I didn't get them a week in advance, and the tickets are available in seconds." Currently, tourists need to make real name reservations through the "Palace Museum" WeChat mini program. Tickets for a week are sold every night at 8 pm, and tickets for the same day are not sold on site. The reporter tried to enter the mini program to purchase tickets, and the tickets within a week have been sold out. The popularity of the National Museum is also not low. Tourists can make reservations through the official website of the "National Museum", WeChat official account, WeChat applet, official APP and other channels. Tickets for one week are open at 5:00 p.m. every day. Whether it's on the mobile or computer end, "card points" grab tickets and tickets quickly show as sold out. In order to make an appointment for a visit, many viewers have resorted to various techniques. We didn't grab the tickets, so we sent our children to attend graduate school and had the institution take them on a tour, "said a parent waiting at the entrance of the National Museum. Tourists also enter the museum to visit by rushing to purchase special exhibition tickets. Our daily reception volume is 12000 people, and during this period, we are operating at full capacity, "said a staff member from the Shaanxi History Museum. Tickets for the Shaanxi History Museum need to be booked in advance through the museum's WeChat mini program or Meituan platform, and they will be sold out quickly after the ticket is issued. Since the beginning of this year, the number of consultation calls has doubled compared to the same period in 2019, "the staff said. Many tourism industry practitioners have also truly felt the rise of travel. At the entrance of the Forbidden City, the reporter randomly interviewed several tour guides, saying, "The tour group also needs to grab tickets one week in advance. There are too many tourists, and we cannot even grab them when we go out." Beijing, Xi'an, Changsha, Hangzhou, Suzhou... Many tourist attractions and cultural and cultural institutions have high popularity, reflecting the growing spiritual and cultural needs of the people. With the development of the economy and society, people's demand for high-quality spiritual and cultural products is gradually increasing, especially in the context of the "cultural and museum craze", more and more tourists choose "cultural tours", wandering around millennium old cultural relics, century old ancient buildings