On August 8th, the General Office of the Ministry of Culture and Tourism and the General Office of the Ministry of Industry and Information Technology jointly issued the "Notice on Organizing the Application Pilot Project of" 5G+Smart Tourism "(hereinafter referred to as the" Notice "). The Notice announces the pilot content, relying on 5G networks and fully integrating new generation information technologies such as artificial intelligence, big data, cloud computing, the Internet of Things, virtual reality, and augmented reality. It aims to provide cultural and tourism services, management, and Key links such as marketing and product supply, carry out innovation in the application of "5G+smart tourism", explore typical application scenarios, promote the accelerated maturity of related technologies, products, and solutions, and gradually achieve a healthy development of scale, standardization, and industrialization. In addition, the Notice points out that the pilot project content includes but is not limited to the following main directions: 1. 5G+smart tourism services. Focusing on improving the tourist experience, fully utilizing 5G and other technologies to adapt to more application scenarios, providing personalized, high-quality, interactive, and immersive tourism services. Promote the effective integration of 5G and the new generation of information technology, organically integrate with tourism public service platforms, enrich online service models, promote the scale development of application scenarios such as 5G+4K/8K ultra high-definition video, 5G smart navigation, 5G+VR/AR immersive experience, and meet the needs of tourists in the entire tourism process. 2、 5G+Smart Tourism Management. Fully utilize technologies such as 5G to enhance the intelligent management capabilities of cultural and tourism information monitoring, risk prevention, regulation and guidance, emergency response, and peak entry. Explore the landing application modes of 5G high-definition video surveillance, 5G unmanned equipment autonomous driving patrol, 5G Beidou positioning and other businesses, promote the construction of a three-dimensional security system, promote the modernization of industry governance through information technology, and effectively improve the efficiency of industry governance. 3、 5G+Smart Tourism Marketing. Enhance big data analysis capabilities such as tourist profiling, consumption statistics, and forecasting through new generation information technologies such as 5G, and provide marketing decision-making support. Promote the integration and development of new businesses such as 5G new calls, 5G messages, and 5G panoramic live streaming with tourism destination marketing, cultivate new media marketing methods such as 5G interactive live streaming and 5G+AR live streaming, expand marketing channels, and make tourism marketing more precise. 4、 5G+smart tourism products. Strengthen the research and industrialization process of integrating 5G with tourism equipment such as cruise ships, passenger ropeways, amusement facilities, and ice and snow equipment. Increase the supply of tourism products such as 5G+rural tourism, ice and snow tourism, and cruise and yacht tourism. Promote the deep integration of digital products such as 5G based AI cameras, VR/AR terminals, wearable devices, and cultural and tourism enterprises and institutions, and promote the large-scale promotion of 5G+smart tourism products. (New News Agency)