At the end of July in Shanghai, outside the New International Expo Center, there was a winding queue of up to 2 kilometers. Two years later, the annual digital entertainment industry event ChinaJoy has revived offline prosperity: players and fans come early to experience this carnival at their favorite booths; The game peripheral products on the exhibition stand were distributed out in less than an hour. Hundreds of new games are flocking to the exhibition, and the "AIGC+Games" themed forum is full outside the exhibition. "Showcasing" AI has become a "compulsory course" for top game manufacturers, and technology giants are also looking for new business with their own "hard" technology... These scenes all demonstrate the "main theme" of the game industry's recovery. In the past few years, games that were once considered the most profitable have gone through turbulent adjustment periods. The game version number, which has been suspended for 8 months, has been reissued, causing a wave of "restricted play orders" for minors to prevent addiction. Going out to sea has become the next "competition ground" for game giants, and under the background of cost reduction and efficiency increase, major games are difficult to produce and projects are being cancelled... If the time dimension is extended, the external perception of electronic games is also quietly changing. As Zhang Yijun, the first vice chairman of the China Association of Audiovisual and Digital Publishing, said, looking back on the past 20 years, the revenue scale of the Chinese gaming industry market has expanded from 1.32 billion yuan to 265.884 billion yuan; ChinaJoy has also grown from a soft and weak clump of grass to the current garden of flowers. In the storm of change brought about by AIGC, it is time to rediscover the game. Yang Fang, Deputy Director of the Publishing Bureau of the Central Propaganda Department, delivered a speech on site in ChinaJoy this year, stating: "The digital content industry is an emerging cultural industry with widespread influence in the digital era, an important component of the cultural industry, and an important force in cultural construction. In promoting the construction of China's socialist culture in the new era and new journey, there is an urgent need for the digital content industry to play a greater role and achieve greater success." The game user base has reached 668 million The surrounding area is finished, only paper bags are left behind "," The number of people queuing has reached the online level "... At the crowded exhibition site, in front of booths such as Tencent Games, NetEase Games, Miha Games, and B Station, staff members have raised warning signs one after another. Even so, it still cannot resist the enthusiasm of Generation Z player fans. Even if it's just a paper bag that loves games, they still willingly queue up in long lines. A media colleague exclaimed on site, "This is really a good time to bring in new ideas." This is a long lost excitement. In 2022, facing the decline in gaming market data and pressure on performance, many industry players find it difficult to hide their loneliness. But this year's annual meeting of the gaming industry and the explosion of ChinaJoy undoubtedly injected a shot in the arm into the industry. Under the recovery, game exhibitors have made every effort to attract players' attention, attempting to capture rare offline traffic. With the arrival of the summer peak, the gaming industry is also facing fierce competition. According to incomplete statistics by reporters from the Daily Economic News, nearly a hundred new games have been showcased during this year's ChinaJoy season. The trial areas of Tencent's newly launched national server public beta, including "Fearless Contract", "Perfect World", "Zhu Xian New World", and NetEase's new game "Three Kingdoms Zhu Jiang Lu", are all crowded with players; Sony's PlayStation with PS5