In recent years, cultural and tourism performance projects created across the country have become an important factor in attracting tourists, from large-scale landscape live performances such as "Impression of Liu Sanjie" to immersive performances such as "Song of Eternal Sorrow". According to data from the China Performance Industry Association, in the first half of 2023, there were 68400 tourism performances with box office revenue of 7.055 billion yuan and an audience of 39.1193 million; In July and August, there were over 300 large and medium-sized tourism performance projects nationwide, with over 20000 performances and an estimated audience of over 15 million. Why has cultural and tourism performance become a new entrance to open a city? From the perspective of content, cultural and tourism performances are undoubtedly one of the best ways to express "local characteristics". The purpose of people's travel is to seek differentiated and characteristic experiences, while a one or two hour cultural tourism performance can help tourists to "deeply read" local characteristics quickly and intuitively by digging deep into local history, Cultural resource management, and carrying out artistic innovation and creation. For example, following the scene fusion performance of See Dunhuang Again, the audience can walk into the Sutra Cave more than 1000 years ago and the Mogao Caves more than 2000 years ago to feel the unique charm of Dunhuang culture. During the day, I watch the scenery and at night, I watch performances. This summer, many high-quality cultural and tourism performance projects created by scenic spots have continued to sell out despite an increase of 4-8 events per day. In addition to the content creation of "increasing knowledge", the breakthrough in the form of cultural and tourism performance projects is also an important reason for attracting fans. It breaks the traditional Proscenium, integrates various art forms, and uses cutting-edge multimedia technologies such as 3D projection and virtual reality to bring the audience an excellent aesthetic experience. But we also found that the quality of cultural and tourism performance projects constantly emerging in various regions varies, especially some trendy projects that lack innovation and sincerity, making some tourists feel that they are not worth the ticket price. Some viewers pointed out that nowadays, many chain live performances in some scenic spots across the country are almost copied and pasted, lacking uniqueness. Although high-tech has improved the audience's viewing experience, some performances overly pursue "technology and ruthlessness", sacrificing the quality of content; There are still some that, although advertised as immersive experiences, cannot truly immerse the audience. In today's deepening integration of culture and tourism, how can cultural and tourism performance projects not only "nourish the eyes" but also "nourish the heart"? Recently, the Ministry of Culture and Tourism released 20 demonstration cases of immersive cultural and tourism new formats, covering areas such as immersive performance, immersive night tours, immersive exhibition displays, immersive blocks/themed entertainment, etc. Among them, the first drifting multi-dimensional experience drama of the Yangtze River created in Hubei, "Zhiyin", will be performed on a cruise ship of the Yangtze River, allowing tourists to shuttle between dance floors, bars, and other spaces, Meet the historical fragments of History of Wuhan in the 1920s and 1930s; One of the core formats of the ancient city of Dayong in Hunan, "Encounter Dayong" not only uses a 360 degree rotating mobile immersive performance and riding device system to experience the three thousand unique peaks and eight hundred beautiful waters of Zhangjiajie, but also integrates Tujia customs such as rushing for the New Year, throwing bowls of wine, and crying for marriage. It writes a cultural legend in the construction of the ancient civilization of Dayong in Zhangjiajie and the prosperous city scenery of the Ming and Qing dynasties, allowing the audience to receive ideological inspiration and sublimation. From these cases