Set an alarm clock to grab tickets, multiple devices to grab tickets at the same time, and constantly refresh the system... This summer, many viewers have gone all out to book museum tickets. Nowadays, the "museum craze" has become a cultural phenomenon, and "going to museums" has become a way of life, constantly releasing the vitality of museum development. With the development of the economy and society, the demand for high-quality spiritual and cultural products is becoming increasingly strong, and the pursuit and recognition of excellent traditional Chinese culture are constantly strengthening. Historical consciousness and cultural confidence are becoming increasingly profound, and museums, as a palace for protecting and inheriting civilization, naturally aspire to it. Faced with the surging crowds brought about by the "museum craze", many museums have adjusted their appointment and visit policies during the summer vacation, adopting methods such as phased appointments, dynamic ticket placement, appropriate extension of opening hours, and increase of appointment quotas to further meet the needs of audiences and enable high-quality public culture to benefit more people. At the same time, we will crack down on ticket grabbing and hoarding by "scalpers", safeguard the legitimate rights and interests of audiences, and maintain a stable and orderly market order. We should cherish the thriving cultural demand of "museum craze" and welcome this enthusiasm with more diverse means to protect this longing. The "museum craze" is not a momentary passion, nor can it be limited to the consideration of one museum, one courtyard. Faced with the enthusiasm of the audience, especially the student audience, during the summer vacation, we should see how to prolong the popularity. The "museum craze" is not only hot during summer vacation, but also on weekdays and on campus. This is not only a means to enrich school education and optimize teaching methods, but also an effective way to guide visitors to visit different peaks and streams. Moving the teaching classroom to archaeological sites, embedding aesthetic education in exhibitions and visits, and moving museums into the classroom to "liven up" cultural relics on campus greatly expands the boundaries of the classroom and students' horizons. This reminds educators that in daily school education, some cultural and historical courses and after-school service content can be flexibly arranged in museums. Museum resources should also try to integrate and connect with the school curriculum system and textbooks, allowing museums to enter schools and come to students' side. It is also necessary to provide more options for the public to visit museums, as the difficulty of booking mainly occurs in popular museums. On the one hand, more small and medium-sized museums, as well as non popular high-quality museums, should be encouraged to enter people's horizons, covering a wider audience, and making public cultural services more equal and inclusive; On the other hand, museums should continue to explore intelligent means to empower museum education, open cloud based exhibition halls, showcase digital collections, and create online immersive travel experiences... to bring cultural relics to the audience. Museums are leading new cultural trends. Valuing cultural passion, facing cultural needs, adapting to the times, and following the trend are the key to fulfilling people's aspirations for a better life. (Reporter Yang Zhanfei) (Xinhua News Agency)