Imagine: What would it be like if classic IP characters such as Huluwa and Black Cat Sheriff could have a conversation with the audience? Recently, Shanghai Film and Television Group and NIO Times announced that they will engage in an "IP+AIGC Innovation Ecological Cooperation", leveraging Shanghai Film and Television Group's advantages in the fields of IP and content, and utilizing cutting-edge digital technology to give film and television IP a broader active space and more flexible expression forms. The classic IP "digital person" development project being promoted by both parties is expected to launch its first product in mid August. Prior to this, Huace Pictures, Beijing Enlight Media and other leading film and television companies also disclosed the information about the layout of AIGC (generative artificial intelligence). The poster for the animated film "To Your Island" produced with the deep participation of AI. What new opportunities will AIGC bring to the film and television industry? Observers believe that it can not only significantly improve content production efficiency, but also solve the problem of operating virtual digital humans through large language models. With the support of AIGC, the film and television industry is expected to accelerate the activation of its IP treasure trove, opening up unprecedented dimensions of industry cross-border and expanding cultural boundaries. Reducing costs and increasing efficiency, the "strongest assistance" in the content industry. In the creative field, when the new wave of artificial intelligence rolls in, one cannot just stand on the platform and watch, but must step on this constantly moving car. "Zhang Yang, the director of the animated films" Beckon Bear "and" The Battle of the Beast, "revealed that he has already used AIGC technology in his creations, and the quality of the content produced even gives him a sense of" crisis ". He believes that AIGC is a good tool for creators, which can effectively improve the efficiency and quality of their creations. The reporter learned that many film and television companies with a keen sense of new technology have established their presence in the AIGC field and are taking the lead in testing the animation industry. For example, Beijing Enlight Media announced that it will adapt the novel "Go to Your Island" into an animated film, and AI will be deeply involved in the development and production of the film. AI technology will also be used in the production process of the second season of "Chinese Legend" produced in Shanghai. In foreign countries, Naifei Company has used AIGC technology to assist in the production of the animated film "Dog and Youth", and all of its animation backgrounds are generated by AI. In fact, in addition to animation production, AIGC has rich application scenarios in the film and television industry, which can be used for film and television script creation, AI face and sound changing, scene and shot production, digital human simulation virtual characters, trailer editing, special effects processing, AI poster production, and so on. At present, Huace Film and Television has established the AIGC Application Research Institute and established the AIGC Special Fund to comprehensively promote the AIGC industry layout. The company plans to apply AIGC technology to the entire film and television production chain, including content creativity, content production, and content promotion, fully utilizing AIGC technology to improve the efficiency of the entire film and television industry pipeline. For example, developing vertical models suitable for script assisted creation to stimulate the creativity of screenwriters and generate script texts; Promote full LED screen virtual shooting during the production process, and reduce long-term costs through 3D modeling of digital scenes; Use AI tools in the post production process to achieve cost reduction and efficiency improvement. Huace Film and Television's Zhang Situo believes that AIGC is the "strongest support" for the content industry. Reinventing classic IP,