How to regulate generative artificial intelligence

2023-08-02

The competition in the field of artificial intelligence will be fierce and unexpected. To keep up with the development of the industry, regulatory concepts, technologies, and corresponding legal systems need to be urgently improved. We encourage the "seventy-two changes" of innovation, but the "tight curse" of protecting user privacy and consumer rights must be worn. For just 9.9 yuan, upload over 20 photos and you can obtain a set of artificial intelligence generated photo albums. In the past two weeks, the "Miaoya Camera" mini program has become a popular application in the field of generative artificial intelligence in China. At the same time as swiping the screen, Miaoya also brushed "hidden thunder" to protect user privacy and consumer rights, reminding us that artificial intelligence may not be as beautiful as imagined. Let's take a look at privacy protection first. Now when searching for "Miaoya Camera", the top related hot words in various channels are "Will Miaoya Camera Steal Personal Information" and "Is Miaoya Camera Safe", indicating that security has become the most concerned issue for users. And this is precisely the thunder that Miaoya first stepped on. Shortly after its launch, there were media reports that the Miaoya user agreement clearly stipulated that, "You hereby authorize us to enjoy a permanent, irrevocable, transferable, sublicensable, free and non exclusive license in the world (including Metaverse and other virtual spaces), so that we can use your content in any form, any media or technology (whether now known or later developed).". This is equivalent to the enterprise trying to gain the user's face, and requiring the user to pay 9.9 yuan back. Face is one of the most core biological information of a person. If abused or stolen, it may become a source of material for illegal activities such as AI fraud and online pornography, posing endless harm. Despite being questioned, Miaoya quickly updated the agreement, stating that "it will not extract identification information and will not be used for identification purposes. After the service is completed, the system will automatically delete the above information and will not retain it." However, as a generative artificial intelligence startup, it can actually recognize and launch the first version of the agreement internally, indicating the company's disregard for user privacy and ignorance of the law. This also indicates that the artificial intelligence industry needs to strengthen the bottom line awareness of user privacy information protection. The second thunder in Miaoyu's footsteps is consumer rights protection. According to media reports, Miao Ya has stipulated that "once the purchase is successful, refunds are not supported". The Shanghai Consumer Rights Protection Commission has issued a statement regarding the alleged infringement of consumers' right to fair trading. Subsequently, Miaoya announced that photo generation failed and was eligible for a refund. The services provided by the enterprise that developed this mini program belong to online virtual services, which were not originally included in the 7-day no reason return category stipulated by the Consumer Rights Protection Law. Once consumers upload materials, regardless of the final generated photo effect, they have actually used bandwidth and the technology provided by the enterprise, and the enterprise has actually fulfilled the contract. From this perspective, companies have reason to refuse refunds. However, consumer enterprises must answer a question: when drafting and executing relevant service agreements, do they consider protecting consumer rights or considering their own interests? If you just shout 'optimize the consumer experience' while actually throwing out cold terms and using simple and rough execution methods, it will give users a completely unfriendly feeling. This not only does not help shape and improve the quality of products and services, but also cannot attract customers

Edit:XiaoWanNing    Responsible editor:YingLing

Source:Economic Daily

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