Recently, with the approval of the State Council, the Measures for Restoring and Expanding Consumption were forwarded by the General Office of the State Council to various localities and departments, and publicly released to the public. At the State Council's regular policy briefing held on the 31st, relevant officials from the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Commerce, the Ministry of Culture and Tourism, and the State Administration for Market Regulation introduced the relevant measures. In the first half of the year, China's consumption recovery was rapid, with the total retail sales of consumer goods increasing by 8.2% year-on-year, 2.4 percentage points faster than the first quarter. We have also noticed that the growth momentum of some consumer categories is still unstable, some residents have weak consumer confidence and concerns, and some areas have poor consumer experience and feelings, which require further policy efforts. "Li Chunlin, Deputy Director of the National Development and Reform Commission, introduced measures to stabilize bulk consumption, expand service consumption, promote rural consumption, expand new types of consumption, and improve consumption facilities We will propose 20 specific policy measures to optimize the consumption environment and other six aspects, and together with key policies in various fields and categories, form a comprehensive policy system to promote consumption. Employment and income are both important factors that affect consumption. Li Chunlin said that the next step will be to implement the employment priority policy, strengthen the employment assistance for disadvantaged groups, encourage hard work to become rich, improve the policy system of distribution according to factors, promote the basic synchronization of residents' income growth and economic growth, and improve residents' consumption willingness through the improvement of consumption ability. Smart home appliances are currently a hot consumption topic. Measures are proposed to promote products such as smart home appliances, integrated home appliances, and functional furniture. He Yaqiong, Director of the Consumer Products Industry Department of the Ministry of Industry and Information Technology, said that the Ministry of Industry and Information Technology is organizing the development of cross domain integration standards to promote the interconnection and interoperability of product data across brands, enterprises, and terminals. Bridging the boundaries between different brands, systems, and platforms, achieving interconnectivity and information exchange between products, and providing consumers with a more convenient experience of using smart home appliances. In terms of bulk consumption and service consumption, automobiles accounted for about 10% of consumption in the first half of the year, and catering revenue increased by as much as 21.4%. Xu Xingfeng, Director of the Market Operation and Consumption Promotion Department of the Ministry of Commerce, stated that the Ministry of Commerce will organize activities such as the "Hundred Cities Linkage" Automobile Festival and the "Thousand Counties and Ten Towns" New Energy Vehicle Consumption Season with relevant departments; Connect departmental data, break information silos, and address the issue of opaque information on used car conditions. In addition, we will continue to carry out food and beverage consumption promotion activities and guide various regions to build food and beverage consumption brands. In the first half of the year, residents' tourism demand was centrally released and tourism travel significantly increased. The total number of domestic tourists reached 2.384 billion, achieving a domestic tourism revenue of 2.3 trillion yuan, with year-on-year growth of 63.9% and 95.9% respectively. In terms of enriching cultural and tourism consumption, Miao Muyang, Director of the Industrial Development Department of the Ministry of Culture and Tourism, stated that the next step will be to study and formulate several measures to further stimulate the potential of tourism consumption and promote high-quality development of the tourism industry, and formulate an action plan to improve the quality of domestic tourism. In addition, the construction of a new batch of national cultural and tourism consumption demonstration cities, national tourism vacation areas, 5A level scenic spots, night cultural and tourism consumption gathering areas, and tourism leisure blocks will be launched. Improving the consumption environment is