Integrating Sports Enthusiasm into Urban Life

2023-08-01

At the Universiade, athletes displayed their youthful vitality on the field, and the enthusiasm for sports outside the field was equally enthusiastic. The crowded Basketball court under the Viaduct, the table tennis game in the community at any time, the cycling traffic on the green road around the city... In Chengdu, people can always meet sports on the streets and lanes, making people clearly feel the pulse of the city's surging sports. The holding of large-scale sports events provides a valuable opportunity to pass on the Sportsmanship and lead the national fitness trend. With the goal of building a "world-renowned city for sports events", Chengdu adheres to the principle of benefiting the people through venues, sports, culture, and environment during the preparation process of the Universiade. By fully leveraging the spillover effects of events, it combines park city construction with leisure sports, and opens up Universiade venues for free or at a low price. It actively utilizes the "golden corners and silver edges" of cities such as bridges, roofs, and streets to open up new sports spaces, We have planned and carried out a series of mass sports activities with urban characteristics, truly extending the sports craze from event venues to various corners of the city. In Chengdu, the urban life landscape of "going out is like a sports field, enjoying health in parks and greenways" is gradually becoming a beautiful reality. Nowadays, creating a friendly sports environment has become an important part of building a happy and livable city. With the continuous improvement of living standards and the in-depth implementation of the national fitness strategy, the awareness of sports and health in the whole society has significantly increased. Skateboarding, paddleboarding, frisbee and other trendy sports are in the ascendant, and new formats such as online sports and sports live streaming are in full swing. The popularity of national fitness remains high. For people living in cities, besides strengthening their physical fitness, sports activities themselves also have strong leisure and social attributes. Regularly participating in sports and fitness during leisure time, while enjoying happiness, releasing stress, adjusting life, and making like-minded friends through sports are the preferred lifestyle for many people, especially young people. From the perspective of the city, the trend of sports and fitness is also injecting new momentum into the development of the city, increasingly becoming a focus that cannot be ignored in driving industrial consumption, expanding urban influence, and creating a city's brand name card. Taking "sports+" as the core, integrating cultural and tourism related industries, creating a composite consumption scenario, fully releasing consumption demand related to sports and health, helps to promote the formation of new growth points in the urban economy. In the first half of this year, marathon events have been held in various regions, directly driving the "horse running economy" including sports goods, tourism, accommodation, catering, etc. Thanks to the popularization of sports life, the sports industry in Chengdu has shown a rapid growth trend in recent years. In 2022, the total scale of sports consumption in Chengdu reached 57.86 billion yuan, an increase of 44.5% compared to 2018. The total output value of the city's sports industry reached 100.5 billion yuan, with an added value of 38.5 billion yuan, an increase of 59% and 79% respectively compared to 2018. The "New Ironman Triathlon" in Chengdu, consisting of cycling along the greenway around the city, watching the sunrise at Longquan Mountain, and camping in the park, continues to attract residents and tourists to clock in, reflecting the fresh vitality brought by the integrated development of urban sports. To better integrate sports enthusiasm into urban life, it is inseparable from the support of Kaesong public services. In the process of preparing for the Universiade and promoting the development of urban sports, Chengdu has made significant progress through micro updates and refinement, with the aim of promoting the development of urban sports

Edit:Yu dingji    Responsible editor:Wang fei

Source:guangming daily

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