Yesterday, the 20th China International Digital Interactive Entertainment Exhibition (ChinaJoy) ended at the Shanghai New International Expo Center. This exhibition has a grand scale, spanning 11 exhibition halls, with an exhibition area of over 120000 square meters and a total of 338000 attendees. Players experience the tremendous shock brought by technological progress at the 20th China International Digital Interactive Entertainment Exhibition. This is not only a grand event for global players, but also a mirror reflecting the latest trends in the gaming industry. With the global attention to cutting-edge technologies such as ChatGPT, artificial intelligence (AI) has become the most shining "star" in the digital technology innovation theme exhibition area of this exhibition. The Chinese mobile game "Sword World" introduces AI technology to provide players with an immersive experience of "everything can interact"; Through 2-minute graffiti creation and 10 minute graphic iteration, "Traveler AI" helps game graphic designers and others significantly improve their work efficiency... According to Sun Shoushan, Chairman of the China Association of Audio Video and Digital Publishing, over 60% of game companies in China have applied AI technology. New technologies are driving the transformation of the gaming industry with an undeniable presence. Although ChinaJoy has come to an end, the discussion surrounding it continues: Will AI completely disrupt the gaming industry in the future? Technology empowers, and production efficiency can increase by up to 90%. There is no doubt that gaming is an industry driven by technological innovation. At this year's ChinaJoy, top companies have showcased their AI "new tricks". Tencent's game "King of Glory" collaborates with the AI lab team to deepen multi-agent game research, and through the "Enlightenment" research platform, seeks the possibility of new technologies covering industry scenarios; NetEase has established multiple research institutes and laboratories, dedicated to developing multiple artificial intelligence technologies and running smoothly throughout the entire process of game industrialization; Perfect World applies AI technology to multiple stages of research and development pipelines, and independently develops and creates virtual digital humans. The most intuitive change brought by AI applications to the gaming industry is a significant increase in production efficiency. According to Wang Yi, Senior Vice President of NetEase, the efficiency improvement brought by artificial intelligence can reach 90% in multiple key production processes such as voice generation, original picture generation, video capture, and model generation at NetEase. Previously, our progress on a certain project was less than 10% in a year, but after using this AI technology tool, over 50% of the progress has been completed in two months. In the view of Lu Xiaoyin, Co CEO and President of Perfect World, AIGC (Generative Artificial Intelligence) has improved the productivity of game planning, audio, art, programming, and other aspects, compressed the overall development cycle of the game project, and significantly reduced game production costs, It is a disruptive change for the gaming industry. Xu Zhigao, the general manager of Sanqi Mutual Entertainment, introduced that using AI to create game character original paintings can reduce the time to one-third of the original; It takes less than 20 seconds to complete Motion capture through AI and transform video into 3D motion. Chinese mobile game co founder Xian Handi stated that the company plans to use AI to reduce outsourcing costs by 50% -60% and personnel costs by 10% -20% by the end of this year.