On the 30th, the reporter learned from the 2023 Provincial Tourism Economic Development News Conference held by the Yunnan Provincial Department of Culture and Tourism that the tourism market in Yunnan Province has rapidly recovered and developed. In the first half of this year, the province received 539 million tourists and achieved a total tourism revenue of 639.432 billion yuan. Next, a series of measures will be taken to deeply rectify the order of the Yunnan tourism market, comprehensively improve service quality, and promote the high-quality development of the cultural and tourism industry. The picture shows the scene of the press conference. Huang Xinghong, Secretary of the Party Group and Director of the Yunnan Provincial Department of Culture and Tourism, Zhao Guoliang, introduced the development of culture and tourism economy in Yunnan Province since the beginning of this year at the briefing. In the first half of the year, Yunnan Province received 539 million tourists and achieved a total tourism revenue of 639.432 billion yuan, an increase of 40.0% and 48.8% year-on-year, respectively, compared to 134.9% and 122.2% in the same period of 2019. After entering the summer season, the tourism market still maintains a strong momentum of rapid growth. Since entering the summer season, with the rapid growth of tourists to Yunnan, related tourism complaints and public opinion have increased. The Yunnan Provincial Department of Culture and Tourism has directly faced problems, focused on difficulties and obstacles, conducted in-depth analysis and analysis of the causes of problems in tourism market management, and taken a series of measures to maintain the order of the Yunnan tourism market. Next, the Yunnan Provincial Department of Culture and Tourism will continue to increase the supervision and rectification of the tourism market order, crack down on bad tourism practices, ensure the personal and property safety of tourists, and enhance their sense of security. In addition, the Yunnan Provincial Department of Culture and Tourism will focus on addressing shortcomings and shortcomings, vigorously promote innovation in tourism formats, products, and models, comprehensively promote the creation of excellent tourism market services, continuously promote the efficiency of rural tourism industry, accelerate the promotion of cross-border cooperative tourism new pattern, continue to create a "Yunnan style of life" tourism business card, and comprehensively promote the high-quality development of Yunnan's cultural and tourism industry. Zhao Guoliang expressed that he sincerely accepts the supervision of various sectors of society on the development of tourism in Yunnan. At the same time, it is also a warm reminder for tourists to consume rationally and not purchase various illegal tourism products promoted by organizations or individuals. To participate in group tourism, it is necessary to choose a legitimate travel agency and sign an electronic contract. (New News Agency)