Young people who are tired of takeout are staring at the community cafeteria

2023-07-28

A few days ago, the topic of # Resigning as a Master of Media and Opening a Community Canteen # hit Weibo hot search, and the store owner He Hua "didn't expect to attract so much attention". Subsequently, He Hua's store welcomed many young people who were attracted to her. In addition to taking photos, checking in, and dining, people also talked to her about her entrepreneurial experience. The emergence of community canteens was originally intended to serve the elderly population. With the increasing number of types of community canteens, the 'Parent Canteen' has also attracted many young faces to visit. Young people who are tired of taking out food and really don't have time to cook on their own are turning their attention to the hidden treasure trove in the community. A reporter from China Youth Daily and China Youth Network found that in first tier cities such as Beijing and Shanghai, some community canteens have taken the lead in becoming popular check-in restaurants. According to the data from the enterprise inspection, the number of registered enterprises in the "community cafeteria" has exceeded 4000. Many community cafeteria brands have emerged on the Dianping app, gradually opening chain stores and franchise stores. In He Hua's view, the "dual choice" between community canteens and young people is another evolution of the consumption, dietary, and even career choices of young people in the new era. The hard truth is that 'delicious, not expensive, and healthy'. The name 'Da Lun Community Canteen' was chosen by He Huazhi. It adopts a buffet model, with four dishes and one soup. Elderly people can dine for 10 yuan and ordinary diners can dine for 15 yuan. Due to the reasonable prices in the cafeteria, it can sell about 150 servings per day. In April this year, He Hua decided to establish a community cafeteria, initially to address the dining needs of the elderly and disadvantaged groups. My parents are getting older and cooking is not convenient. Many families now have similar situations, "He Hua told China Youth Daily/China Youth Network, which can attract many young diners, but she was surprised. Not far from the "Dining Community Canteen" is the Wuhan Creative World Industrial Park, which gathers more than 20 high-tech enterprises and about 50 gaming and animation companies. The number of employees in the park exceeds 10000. Before founding the community canteen, He Hua worked as Personal media in this industrial park. She recalled that at that time, due to busy work, she could only eat takeout every noon. Due to the heavy oil and high salt content of the ingredients, she is very worried about her health, and many colleagues around her also have similar troubles. When she was a graduate student in Communication University of China, He Hua once ate in a nearby community canteen. She was impressed by the light taste, reasonable price and variety. So, with the help of the community, she and her colleagues started a business together. Including He Hua, there are a total of 4 employees in the "Dining Community Canteen". He Hua is responsible for operation and management, but sometimes she is short of manpower and has to work part-time as a waiter. Every morning, she will release the menu of the day, such as fried shredded meat with lettuce, braised ribs with potatoes, amaranth with garlic, and fried Broccoli, which are loved by diners. He Hua said that she hopes to directly obtain authentic ingredients from farmers, so that customers can eat more at ease, which is the next goal. Jin Xianglu, a post-90s generation from Handan, Hebei, resigned from the education and training industry last year and opened a "Shierjia Warm Heart Community Canteen", attracting many young people to join. Nowadays, there are four branches in Handan. Jin Xianglu wants to build a community cafeteria for all age groups and has taken some careful consideration in the selection of the cafeteria site. She targeted different groups and transformed the storefront

Edit:Hou Wenzhe    Responsible editor:WeiZe

Source:china youth daily

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