The State Administration of Market Regulation announced on July 22 the "Measures for the Supervision and Administration of Quality and Safety in the Sales of Edible Agricultural Products in the Market", which will be implemented from December 1, 2023. The "Measures" clearly state that the sale of fresh and edible agricultural products shall not use "fresh lamps" to mislead consumers. The revised management measures further standardize the sales behavior of edible agricultural products in the market, aiming to ensure food safety. Among them, the relevant provisions on "fresh light" have aroused widespread concern, which is precisely because being misled by "fresh light" is a problem that everyone has roast about for a long time. This new management method finally responds to the concerns of consumers. Prior to this, regarding the "fresh lamp", it had always been in a state of "it can be used without prohibition by law". It is widely used in various fresh foods, especially meat products. Merchants usually hang a red lighting lamp above the meat products to enhance their brightness and redness. Under the illumination of light, meat looks bright and fresh, and when consumers buy it home, it may also be a visual sensation under natural light. There is a huge difference between buyer shows and seller shows under the "beauty" effect, making it difficult for consumers to distinguish the true situation of the product, and the right to know is not fully protected. Although "fresh lamps" have always been allowed to be used, this misleading practice clearly infringes on the legitimate rights and interests of consumers. The Consumer Rights Protection Law clearly stipulates that consumers have the right to know the true situation of the goods or services they purchase or use, and operators shall not make false or misleading propaganda. So, even if the merchant only uses "fresh light" marketing to improve the visual effect of the product, and the product itself is fresh, it still belongs to misleading consumers and deliberately concealing the true situation of the product. This updated management method finally made clear requirements for the "fresh lamp" that roast for a long time. According to the new regulations, "When selling fresh edible agricultural products, lighting and other facilities that significantly alter the true color and sensory properties of the edible agricultural products shall not be used to mislead consumers into their sensory perception of the products. After being explicitly prohibited, merchants are no longer allowed to use "fresh lamps" casually. This is not only to protect the legitimate rights and interests of consumers, but also to strengthen the defense line of food safety. The scope of use of "fresh lamps" is basically fresh food, which has a short shelf life and is more prone to spoilage. Merchants use "fresh lamps" to create "beauty" for food, precisely to conceal the color of the food itself. If consumers find it difficult to accurately distinguish the freshness level, it will amplify the food safety risk. Therefore, prohibiting the use of "fresh lamps" to mislead consumers is to force operators to operate with integrity, rather than using some tricks to mislead consumers. Of course, it is not easy to completely ban "fresh lamps" at once. At the specific execution level, some details still need to be clarified. For example, how to determine the standard for causing significant changes in the sensory perception of color? For example, while prohibiting "fresh lamps", how should we define the category of "fresh lamps"? These all need to be further explored during specific implementation. To ensure the implementation of government orders, on the one hand, it is necessary to increase the publicity efforts for merchants and popularize the regulations as soon as possible; On the other hand, strengthen the supervision of various supermarkets