Music Festival Reboot Industry: Entering a High Quality Development Stage from More to More
2023-07-25
This year, the music festival has ushered in an explosive restart and is being sought after by more and more young people. According to incomplete statistics, in the first half of this year, more than 150 music festivals in China have announced detailed information on their hosting. In this season full of vitality and enthusiasm, with friends, listen to music on-site, sweat profusely, and get rid of the troubles accumulated from daily work and study. More and more young people are rushing to a city for a music festival, which has become a window for the city to showcase its youthful vitality and promote local economic development. At the Tianjin Bubble Island Music and Art Festival, musicians performed on stage and the audience interacted enthusiastically. From July 21 to 23, Tianjin Bubble Island Music and Art Festival was held in Binhai, Tianjin. Zhongxin.com observed that the musicians, audience, and staff on site were mostly meticulously dressed up. The brightly colored and lively art exhibits have attracted many viewers to take photos and clock in. During the interview, many viewers expressed that they come from surrounding areas such as Beijing and Hebei and hope to spend their holidays at the music festival. Tourists and volunteers take photos at the Tianjin Bubble Island Music and Art Festival. According to data provided by the organizer, the music and art festival is expected to have over 60000 fans present, with about 75% of the audience from Beijing, Tianjin, and Hebei, about 30% from Tianjin, and about 25% from other cities across the country. Carefully dressed audience at the Tianjin Bubble Island Music and Art Festival. Every large-scale and high-quality music performance event will drive the consumption of surrounding cultural and tourism industries, "Chen Yunong, a partner of Beijing Chuangyu Wujie Cultural Development Co., Ltd., the event organizer, told China News Network, "As far as the Bubble Island Music and Art Festival is concerned, women account for more than 60% of the total, which is basically a strong consumer group. Young customers who love to play, shoot, and shine, as well as Opinion leader from various industries, will come across the city, which will lead to local food, lodging, travel and other consumption, and will also significantly improve the regional cultural tourism 'youth friendly' business card." According to the introduction, for the travel needs of music fans, The sponsor, in collaboration with the local transportation department and Transport in Tianjin Group, will run "Le Fan Bus" in different time intervals at the transportation hub stations such as high-speed railway, airport, light rail, etc. in the central city of Tianjin, Binhai, and Sihui hub station in Beijing. This makes it convenient for everyone to come from Beijing, Tianjin, Hebei, and other parts of the country. Once you leave the high-speed rail station or light rail station, you can directly board our music fan bus and get to the scene, "said Chen Yunong. In order to gain a place in numerous music festivals, as an emerging music festival brand, Bubble Island Music and Art Festival focuses on "differentiated creation and high-quality development" as the key words. Chen Yunong said that with the lifting of epidemic control policies, the domestic music festival market in 2023 is a prosperous scene, with a large number of various music festivals, which indicates that the music festival market is about to enter a high-quality development stage from multiple to refined. A live audience told China News Agency that there are many music festivals nowadays, and they will consider various factors before choosing whether to travel. Firstly, they will consider the performance lineup and distance, and secondly, the on-site environment and atmosphere. Ticket prices are acceptable within a reasonable range. At the Tianjin Bubble Island Music and Art Festival, tourists play and take photos by the seaside
Edit:XiaoWanNing Responsible editor:YingLing
Source:China News Network
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