Data shows that in recent months, the retail sales of cosmetics in China have increased significantly year-on-year, and the beauty market has shown a good recovery trend. Trendy beauty has once again become the focus of industry attention. The sales of local beauty brand products continue to rise. The reporter learned from a sales store of a cosmetics retail chain in Shenzhen, Guangdong that many of the customers in this store are young people, and the proportion of young people among the domestic consumers in the store is increasing. Although it is a workday, the reporter still sees many girls coming here to try various new beauty products. Many consumers say that the cost-effectiveness of domestic cosmetics is much higher than before. Offline stores are expanding, and online stores are also recovering strongly. The head of a domestic beauty production enterprise that focuses on online sales told reporters that their products with anti-aging functions have had a relatively high repurchase rate this year, resulting in a significant improvement in performance in the first half of the year compared to last year. The continuous increase in sales of domestic cosmetics is inseparable from the technological research and development of enterprises. In the first half of this year, six domestic cosmetics brands announced exclusive "Chinese ingredients". Re research and development has gradually become a new trend in the domestic beauty industry. Guo Wei, who has been engaged in cosmetics research and development for many years, stated that using self-developed ingredients can solve the problem of high pricing or opaque prices in raw material procurement, as well as the problem of "bottleneck" in the international market for raw materials. According to the registration data of new cosmetic ingredients from the National Drug Administration, as of now, more than 60 new ingredients have been registered, with the highest number of anti-aging ingredients. Domestic beauty brands are accelerating their efforts to seize the international market. Domestic cosmetics have not only become popular domestically, but also become "out of the market" products overseas. Domestic beauty products such as Tongxin Lock lipstick will bring both Chinese makeup and Chinese aesthetics to the sea. At a beauty company in Shenzhen, Guangdong, Zeng Ling is preparing pre shipment sample proofreading with her colleagues. She told reporters that the first batch of goods they sent to the African market has been sold out and there is an urgent need to add new products. What made Zeng Ling happy was that foreign consumers' demand for domestic cosmetics has significantly increased. Zeng Ling, Marketing Manager of a beauty supply chain enterprise in Shenzhen, Guangdong: Currently, we have selected about twenty SKUs (styles) for shipment, each of which may be in quantities ranging from 6000 to 12000. Perhaps it was too conservative before, but later it was discovered that this market actually has great potential. The head of a cross-border e-commerce platform stated that beauty is one of the top ten industries in terms of procurement volume on international platforms. This year, overseas active procurement demand has increased by 20% year-on-year, with North America and Europe being the core demand markets, while the Middle East and Southeast Asia markets are showing a high-speed growth trend. The recently released "RCEP Cosmetics Market Research Report (ASEAN Chapter)" points out that in 2022, the total amount of cosmetics exported by China to other members of RCEP increased from $980 million in 2021 to $1.51 billion, a year-on-year increase of 53.8%, and its proportion in China's total cosmetics exports increased from 20.2% to 26.4%. (New News Agency)