▲ Data chart. Picture/IC photo According to the Beijing News, on July 10, the Central Cyberspace Office issued the Notice on Strengthening the Management of "Personal media". In order to strengthen the management of "Personal media", compact the main responsibility of website platform information content management, improve the normal management system and mechanism, and promote the formation of a good network public opinion ecology, 13 work requirements were proposed. The notice also requires that local network information departments should earnestly perform their local management responsibilities, strengthen business guidance and daily supervision, carry out supervision and inspection on information, social networking, live broadcast, short video, knowledge Q&A, forum community and other types of website platforms, urge website platforms to strictly follow the work requirements and effectively strengthen the management of "Personal media". The notice mentioned 13 work priorities, including strict prevention of counterfeiting, strengthening the management of information authenticity, adding labels of fictional content or controversial information, improving the function of rumor labels, limiting the profits of violations, strict handling of violations, and strengthening the exposure of typical cases, which are all related to the current common problems and hot issues in Personal media management, It shows the determination of the management department to promote the formation of a good network public opinion ecology, and also clarifies the direction for the daily operation of Personal media and the management of local network information offices. In fact, most of the content mentioned in the notice is not the first time that the Cyberspace Office has publicly disclosed it, but rather the daily work of previous supervision. For example, the first article, "Strict Prevention of Counterfeiting and Counterfeiting", is the key content of the "Qinglang · Standardize the Order of Key Traffic Links in Online Communication" special action launched in April this year. In response to the counterfeiting and counterfeiting behavior in online communication, the special action focused on handling a batch of counterfeit news unit accounts and counterfeit "news anchor" accounts, and exposed them on various website platforms. Prior to this, in September 2022, the Central Cyberspace Information Office deployed a three-month special action plan to "crack down on online rumors and false information", with important contents including "improving and improving the mechanism for dispelling rumors" and "compacting the main responsibility of the platform". Taking a comprehensive view of the 13 regulations on strengthening the management of Personal media this time, it is not only the crystallization of the previous supervision work of the local network information departments, but also the focus of the next step of normalization management. It has put forward a series of effective disposal methods for the prominent chaos in the current Personal media ecology. From strengthening registration and audit, to strengthening qualification certification display, taking responsibility for authenticity, to improving the rumor tag function, limiting the "Personal media" account matrix, as well as limiting the profits of violations and strict handling of violations, these seven inch management measures show that the regulatory authorities are becoming more and more professional in regulatory practice, which also means that China's Personal media regulatory governance has passed the exploratory stage, Entering the stage of normalized supervision. On March 28 this year, Niu Yibing, Deputy Director of the Cyberspace Administration of China, said at the press conference held by the State Council Information Office that the first special action goal of this year's "Qinglang" series was to solve the deep-seated problems concerned by the CPC Central Committee and the people, such as the distortion of Personal media information content and the loss of operational behavior. The 12 words of "information content distortion and operational behavior loss" can be said to be true, pointing out the most concerned aspects of the current Personal media chaos, as well as the regulatory focus. Therefore, this announcement of 13