▲ "Tulou Princess" Zhenfu Tower. Chen Jun took the photo of "Hometown of Tulou". In Hongkeng Tulou Folk Culture Village, Yongding District, Longyan, Fujian Province, there are many Tulou, square or round, magnificent and well arranged. They live in harmony with green mountains, green water, farmland, green bamboos, arch bridges, waterwheels, etc., forming a colorful and gorgeous picture, attracting tourists from far and near. The successful application for the World Heritage Site has brought about earth shattering changes in my hometown, with an increasingly better environment and more tourists. "Lin Rigeng, the owner of the" Zhencheng Building ", who has welcomed the summer tourism craze, is busy receiving tourists. ▲ "Tulou King" Chengqi Tower. Since Li Yishuang was hired as a Tulou commentator in 1991, Lin Rigeng's career has been over 30 years. Born and raised here, he tells visitors about his home day after day, which has become his happiest thing. ▲ Chuxi Tulou cluster. As a native of Tulou, I also have my own dream, which is to let the Tulou left by my ancestors go global and benefit the villagers. "Lin Rigeng's dream is becoming increasingly true. His dream relies on everyone's protection. Under his leadership, many young people have returned to their hometowns to start businesses and integrate into the development of the journey of earth buildings. On July 7, 2008, "the Earthen Building in Fujian Province" was successfully listed in the The World Heritage List, including Chuxi Tulou cluster, Hongkeng Tulou Group, Gaobei Tulou Group, Yanxiang Building and Zhenfu Building in Yongding District, Longyan, Tianluokeng Tulou cluster, Hekeng Tulou Group, Huaiyuan Building and Hegui Building in Nanjing County, Zhangzhou, and Dadi Tulou Group in Hua'an County. Chuxi Tulou. In the 15 years since Chen Jun took the photo of "the Earthen Building in Fujian Province" and successfully applied for the World Heritage, Yongding has steadily promoted the protection project of the World Heritage Tulou. Yongding people cherish the precious wealth left by their ancestors as much as they cherish their own eyes. They have tried their best to protect, inherit and use the hard won "World Cultural Heritage", and have found a way for world heritage protection to drive tourism development and tourism development to feed back heritage protection. In 2015, the the Earthen Building in Fujian Province Museum with an investment of more than 100 million yuan (RMB, the same below) was completed in Yongding. In August of the same year, with the approval of the Chinese Federation of Overseas Chinese, the Earthen Building in Fujian Province Museum was recognized as the "Base for International Cultural Exchange of Overseas Chinese in China". On May 19, 2021, on the occasion of the 44th World Heritage Conference held in Fuzhou, the Special stamp "the Earthen Building in Fujian Province" premiered in Yongding. Zhencheng Building, Chengqi Building and other world cultural heritage Tulou ushered in a highlight moment, and became the "national card". Yongding Tulou "Tianya Mingyue Knife" Rural Tourism Guofeng E-sports Digital Culture and Tourism Experience Project. According to the disclosure of Fujian Hakka Tulou Tourism Development Co., Ltd. by Tang Haoyu, in the first half of this year, Yongding Tulou Scenic Area received 2.1852 million tourists, with ticket revenue of 78.082 million yuan, an increase of 244.18% and 640.73% respectively compared to the same period last year, and basically unchanged from the same period in 2019. In recent years, Yongding has strived for and issued a special fund of 150 million yuan for the protection of cultural relics at all levels, continuously increasing efforts in the protection and maintenance of earthen buildings; We also collaborate with Tencent Entertainment to create characteristic esports events, esports venues, esports hotels, and offline experience centers, promoting the development of "esports+