Night Market "Metamorphosis": From Small Goods to Tidal Economy

2023-07-04

At midnight, the streets of Hangzhou faded from the liveliness of the day and gradually fell into tranquility. At the Wulin night market by the West Lake, Hao He, the stall owner of the 95th generation flower shop, was tidying up his stall. Today's busy schedule was only halfway through. After finishing the stall and returning home, it's about one o'clock in the morning. Just have a simple meal and prepare for tomorrow's stall, "said Hao He. Pruning and awakening flowers, picking up and adjusting goods, and setting up stalls - small stalls condense the hard work of young people and weave warm dreams. My girlfriend loves flowers very much and hopes that one day we can have our own flower shop, "Hao He said with a smile. The Wulin Night Market currently has over 240 stalls, offering a wide range of intangible cultural heritage, internet celebrity products, and trendy boutiques. The vendors and consumers are mainly young people, "said Ye Lianzhong, the head of the night market, warmly, "Since this year, there have been 50000 or 60000 visitors every day. On holidays, there are even more people. Not long ago, on the Dragon Boat Festival, we sent Zongzi to tourists and businesses to create a festive atmosphere. The night market is like a warm home for us." Young people "activated" the traditional night market in Wulin Road, where large and small stalls are arranged in order, and laughter and laughter flow through it. The reporter saw the figures of many young people, and Hao He was one of them. In 2019, I came to Hangzhou for work and strolled to the Wulin Night Market with my friends, which attracted me to the atmosphere here. Hao He has always been eager to have his own career. In his opinion, the low threshold, low investment, and high flexibility of setting up night market stalls can be considered a good opportunity for entrepreneurship. After some application and training, he decided to set up a stall full-time in 2021. However, is setting up a stall in the night market really as easy as people imagine? Do night market stalls make money or not? This is not a good thing to say, sometimes it sells too much and sometimes it sells too little. "Hao He introduced," On average, there are about 50 to 70 people a night, and there are more during holidays, with an average daily turnover of 1000 to 2000 yuan. "Although I didn't earn much from my previous job, I was basically able to make ends meet. Compared to income, Hao He cares more about being able to communicate and interact with many people in the night market, constantly accumulating connections, and providing more possibilities for him to establish himself in Hangzhou. He made it clear that he would continue to work in the short term. Although Hao He's flower stall is not large, it is also meticulously designed. My guests are mainly young people. In the center of the stall, I use multi headed roses as the main flower, with popular varieties such as lilies and daisies placed in the upper row, and paired with starry flowers next to me. On special holidays, I will replace them with flowers that cater to the occasion. "The colorful bouquets, star lit chandeliers, and exquisite hand-painted price lists form a unique romantic corner of the night market. Small stall, great livelihood. Li Junkai, Director of the International and Regional Cooperation Center of the Beijing Academy of Science and Technology, stated that night markets play a role in opening up the "capillaries" of urban life. Although small in size, they can become a lever for self employment and various flexible employment. Li Junkai observed that night markets are becoming increasingly popular among young people. Young vendors pay more attention to design and are more innovative. The participation of young people has "activated" traditional night markets. "Compared with the beginning of 2020, the form of night market is increasingly diversified, and it continues to compete with the Evening economy, camping economy and online celebrity economy

Edit:Hou Wenzhe    Responsible editor:WeiZe

Source:guangming net

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