It is in the midst of summer, with fruit concentrated in the market, making it a good time to taste fresh fruits throughout the year. After eating a batch of fruits, attentive consumers will notice some changes: the large cherries produced in Shandong are crispy, sweet, and juicy, which are very full; The blueberries produced in Yunnan have good size and freshness; Kiwi produced in Shaanxi can also be eaten at home... These used to be high-quality imported fruits that played the leading role, but now there are more and more domestic choices. In fact, China is the world's largest producer and consumer of fruits. As domestic fruits gradually move towards a quality oriented approach, it also means that consumers can obtain more high-quality and affordable fruits, and the tasting time is also longer. How is this achieved? Where is the future of the development of the fruit industry? Our reporter takes you on a journey of fruits from the fields to the dining table. The domestic fruits on the dining table are eye-catching. "The golden blueberries in my impression are becoming more affordable now." Lao Li is responsible for the food procurement of a family of five, and blueberries are a regular customer of his vegetable basket. He found that the price of blueberries in some supermarkets has recently dropped to 7.9 yuan per box (125 grams per box), and the expensive ones are only 30 yuan per box, providing more protection for the family's "blueberry freedom". With a little attention, he also found that most of these blueberries are produced in Yunnan, and in terms of taste, size, and freshness, they are not inferior to imported ones. Not only blueberries, but also small fruits with good taste. In the past, they were often imported from abroad. But today, from red grapes, tangerines, cherries, kiwifruit to mangoes, litchi, and Pitaya, almost every kind can be preceded by a famous Chinese place name. For Chinese consumers, this often means longer tasting time and more affordable prices on the shelves. For example, with the industrialization of blueberry cultivation in China, fresh blueberry fruits gradually mature from south to north, from greenhouses to fields, and the listing time lasts from March to October. During the peak ripening period of domestic blueberries from June to July, the average price of fresh fruits is 30-40 yuan per kilogram, while the average market price of imported blueberries from November to February of the following year is 66-80 yuan per kilogram. Domestic fruits are moving towards new varieties and high quality, which is very evident in sales terminals. Hainan Xiyuan Ecological Agriculture Co., Ltd. is an enterprise engaged in the cultivation and sales of tropical and subtropical fruits. In recent years, the company has introduced and cultivated "new and unique" fruit and vegetable varieties, providing the market with many domestic new products such as bird's nest fruits. We have feedback from a large retailer that has been cooperating for a long time. About 10 years ago, 90% of the fruits they sold were imported, and now the proportion of domestically produced fruits is over 30%, and the proportion is still expanding. "said Liu Chengxin, Deputy General Manager of Hainan Xiyuan Ecological Agriculture Co., Ltd. In the view of industry insiders, this change is not intentional, but the result of the overall improvement of the domestic fruit industry. The branding and scale development of domestically produced fruits have been continuously proposed and practiced in the industry seven or eight years ago, but it takes time for agriculture to become successful, and more and more explicit achievements have been directly perceived by consumers in the past two years. "said Zhai Shujia, head of Taobao Maicai Agricultural Technology and Product Incubation Center. The booming market demand is the direct driving force for industry transformation. China is the world's largest producer and consumer of fruits. According to the "2022 China Fruit Production" released by the China Fruit Distribution Association