In recent times, rural sports events in China have continued to be popular and have become popular. On social media, people have witnessed explosive scenes of competitions: the "Village BA" in Taijiang, Guizhou, the "Village Super" in Rongjiang, Guizhou, the "Village Boundary Cup" in Lianyungang, Jiangsu, and the volleyball match in Ansu Town, Ordos, Inner Mongolia... Especially during the recently passed Dragon Boat Festival, there has been another "dragon boat craze" in various regions, with spectacular scenes of "hundreds of boats competing for the flow, thousands of sails racing, and thousands of empty alleys" staged in various places. These events, which spontaneously grew up among the people, have a deep mass foundation and are therefore highly welcomed by the local people. The "Village BA" in Taijiang, Guizhou, which was initially talked about by people, was a basketball game spontaneously organized and enthusiastically participated in by villagers. From day to night, the courts were packed, and the atmosphere was full. Even Yao Ming, the chairman of the Chinese Basketball Association, went to watch and cheer. From these simple and grand competitions, we can see the surging enthusiasm of ordinary people for sports, demonstrating the extraordinary charm of pure sports. The continuous popularity of rural sports events reflects that with the continuous improvement of rural material living conditions, villagers have a higher pursuit of enriching their spiritual life. These rural cultural and sports events, as products nurtured by the people, naturally have a wider range of participants. From rural football matches, basketball matches to dragon boat races, the participants include teachers, doctors, students, as well as delivery boys, truck drivers, and delivery riders. They sweat profusely and run hard on the field, enjoying the joy brought by sports events. This is itself a vivid manifestation of the prosperity and development of rural spiritual civilization. The rural sports events that constantly explode the public opinion arena have become a "phenomenon level" social landscape, which has not only attracted widespread attention but also received positive responses from the policy level. Not long ago, the General Office of the Ministry of Agriculture and Rural Affairs and the General Office of the General Administration of Sports issued a notice, deciding to organize the National United States Rural Basketball Competition (Village BA). The competition is divided into three stages: grassroots competition, regional competition, and finals. The final is expected to be held in Taijiang County, Guizhou Province in October. The competition for the national championship in the birthplace of "Village BA" is an official recognition and a rare promotion and valuable market opportunity for the local community. Developing mass sports, improving people's physical fitness, cultivating a civilized rural atmosphere, and assisting in rural revitalization, rural sports events are a good starting point. It is reported that Taijiang County received 181900 tourists in the final of the "Village BA" in three days and two nights this year, achieving a comprehensive tourism income of 55.16 million yuan, double the amount of last year. How to better play the role of rural sports events, using competitions as a medium, enriching the people through sports, and driving the development of the entire industry chain is a great article worth pondering. The development of sports and the promotion of rural revitalization complement each other. We should actively encourage, support, and guide the development of rural sports events, providing them with strong talent and organizational support. Recently, the General Administration of Sport of China, together with the Central Office of Spiritual Civilization Construction, the National Development and Reform Commission, the Ministry of Education and other ministries and commissions, issued the Guiding Opinions on Promoting Sports for Rural Revitalization, to jointly promote sports for rural revitalization. A good wind relies on borrowed force, setting sail at the right time. Various regions