Cross border e-commerce is becoming increasingly "beautiful" - in Qingdao, Shandong, the import scale has grown rapidly during the "June 18th" period this year, with a significant increase in the proportion of upgraded and quality imported goods; In Wuxi, Jiangsu, hundreds of domestic brands made a concentrated appearance at a cross-border e-commerce fair, attracting overseas buyers from more than 20 countries and regions to negotiate; In Longnan, Jiangxi, the cross-border e-commerce project of "front store, back warehouse, and fast logistics" has officially been launched, further shortening the distance for consumers to "go online" for global good goods... As a new business model, cross-border e-commerce is a growing point of foreign trade growth. Experts say that since the beginning of this year, China's cross-border e-commerce has continued to maintain a high-speed growth momentum, and the brand effect has accelerated, providing strong support for stabilizing foreign trade. Next, it is necessary to further support foreign trade enterprises in expanding sales channels and cultivating independent brands through new formats and models such as cross-border e-commerce, so that Chinese cross-border e-commerce platforms and enterprises can become the headquarters of more "true, excellent, and beautiful" products, and promote the healthy and sustainable innovation and development of cross-border e-commerce. At 5 pm on June 18th, with trading partners all over the world, another batch of goods entered the Shandong Qingdao Cross border E-commerce Industrial Park. With this batch, the total number of cross-border e-commerce promotional activities on June 18th this year has exceeded 1.22 million. "Chen Lei, the customs affairs manager of Qingdao Cross border E-commerce Industrial Park, said that the June 18th promotional activity started from the end of May and the product categories were more diverse than in previous years. The actual order quantity and unit price of cosmetics and health products were better than last year, and automotive parts, sports, and alcohol products also achieved significant growth. Chen Lei introduced that since the beginning of the year, relying on the port logistics advantages of Qingdao Port and its proximity to Japan and South Korea, the cross-border e-commerce business of Qingdao Cross border E-Commerce Industrial Park has developed rapidly. At present, there are many cross-border e-commerce platforms such as Vipshop, Tmall Global, Cainiao, and Jingdong gathered in the park. "It is expected that the business will achieve rapid growth in the second half of the year." Fast "is a distinctive feature of China's cross-border e-commerce development. Data shows that currently, China's cross-border e-commerce trading partners are spread all over the world, with over 100000 entities and over 200000 independent stations. The import and export scale has increased nearly tenfold in five years, and its proportion in foreign trade has increased from less than 1% five years ago to about 5% currently. In 2015, the first cross-border e-commerce comprehensive pilot zone was established in Hangzhou, Zhejiang. Over the past 8 years, 165 pilot zones have been established in 7 batches, covering 31 provinces, regions, and cities. At the end of May, the Ministry of Commerce announced the evaluation results of the comprehensive cross-border e-commerce pilot zone in 2022, and the evaluation results of multiple cities such as Shanghai, Hangzhou, and Qingdao were "significantly effective". Sun Xudong, Deputy Leader of the Leading Group for the Construction of China (Hangzhou) Cross border E-commerce Comprehensive Pilot Zone, introduced that in the past 8 years, Hangzhou has formed 46 institutional innovation cases in 8 aspects, achieving an increase in cross-border e-commerce import and export scale from 120 million yuan to over 120 billion yuan, a thousand fold increase; Cross border e-commerce enterprises have jumped from over 200 to over 55000, an increase of approximately 275 times. More places are still accelerating the pace of development. On June 20, the 2023 Jiangxi Cross border E-Commerce Development Conference was held in Jiujiang City, where 16 cross-border e-commerce projects were collectively signed, with a total amount of more than 1 billion yuan, involving cross-border e-commerce ecological industry