Injecting Fresh Elements into the Culture of the Era (New Language)

2023-06-20

The rapid development of media technology is profoundly changing the landscape of human life. From the internet to mobile internet, and then to the next generation internet, digital survival has become a reality. As a product of the evolution of media and the changing times, young Chinese online literature is not only completing its own development, but also influencing and changing the present. Online literature is a new force in promoting nationwide reading and building a scholarly society. The data shows that in 2022, the digital reading duration of "Generation Z" users will exceed 2 billion hours in total. With the increasing proportion of digital reading in national reading, the connotation of a scholarly society has a richer meaning in the online age. In the digital era, how to achieve "beneficial screen opening"? This urgently requires digital reading platforms to uphold a sense of social responsibility and mainstream values, actively consolidate the foundation of digital libraries, and reserve high-quality content in multiple categories. Yuewen Group, which has tens of millions of online novels with more than 200 content categories, has cooperated with thousands of publishing institutions. Its publications cover nearly 50 mainstream categories such as humanities and social sciences, historical philosophy, and hundreds of millions of "Generation Z" users. How to further cultivate the reading habits of young people with literary dissemination as the starting point and story development as the means, from a single type of novel platform to a comprehensive digital library, so that young people's digital reading can develop habits of seeking knowledge, aesthetics, and even forging personality from satisfying entertainment, and thus connect with classic texts and offline libraries, various digital reading platforms still need to be explored. Online literature has also played an important role in promoting cultural exchange and mutual learning, and accelerating cultural exports to the sea. Chinese online literature creatively tells unique and massive Chinese stories in a popular and popular language, attracting a large number of foreign audiences and users. According to the 2022 Bluebook of Chinese Online Literature, in 2022, the overseas market size of online literature will exceed 3 billion yuan, and more than 16000 works will be exported overseas, with more than 150 million overseas users, covering more than 200 countries and regions. In the model of online literature going to sea, "text going to sea" is the key to cultural going to sea. Only when the original stories of online literature have sufficient coverage and influence, can other categories of products, including film and television, games, anime, audiobooks, theme parks, etc., be incubated and derived, forming a composite and three-dimensional international influence of Chinese cultural IP. Online literature is also an important driving force for the development of China's cultural industry. In 2022, the scale of the online literature market reached 38.93 billion yuan, with a user base of 492 million yuan; The cumulative number of online literary writers exceeds 22.78 million, including publishing, gaming, film and television, anime, and other Chinese online literary IP full copyright operation market. What is more convincing than data is the economic dividend brought by online literature "fans" and the influence of the entire industry chain. Movies, games, and anime products adapted from online literature have frequently become popular and have driven the development of surrounding industries. For example, the gaming industry in Hangzhou, the science fiction industry in Chengdu, as well as Xi'an in "Chang'an Twelve Hours" and Zhanjiang in "Hidden Corner", where online literature, film, television, and screenwriting stories take place or are set, have all given rise to new growth points in the cultural and tourism industry due to online literature. After decades of development, online literature has evolved from

Edit:Luo yu    Responsible editor:Jia jia

Source:people.cn

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