How to effectively meet the needs of Youth culture in the network era

2023-06-16

Since entering the mobile The Internet Age, the discussion on the phenomenon of "cultural fast food" has never stopped. In the era when the official account was in full swing, people discussed whether fragmented reading affected the audience's thinking ability; In the era of short videos, the emergence of "cute and handsome" people has raised concerns that young people immersed in "fast food culture" will lose their pursuit of high-quality spiritual and cultural life. In the vast majority of cases, reading a complete book and appreciating a film and television drama with authenticity can yield far greater rewards than "fast food culture". However, it cannot be ignored that contemporary young people generally face significant pressure in their daily lives, work, and studies. After returning home after a tiring day, many people want to empty their minds and relax their bodies and minds. Persistently reading a book or appreciating a movie in its entirety requires more effort and strong willpower. In a certain sense, a good "fast food product" is more like a traction, which can open a door to beauty for young people, stimulate their desire to read the original work completely and watch the original film calmly, and make them move from fragmented reading to deep reading. After all, no amount of good editing and commentary can fully reflect the artistic expression of the original work. It can be foreseen that with the further development of technology and the continuous enrichment of media methods, the phenomenon of "cultural fast food" will continue to exist. From this perspective, why not cater to the needs of young people and launch more short and concise high-quality works? For example, not long ago, the collection of original online animated short films, "Chinese Strange Tales," exploded on the internet and attracted a large number of young people's attention. The 8 episode short films are independent of each other, with a duration of between 14 and 22 minutes, but their cultural imagination surpasses many plot length films. The spiritual and cultural needs of people will gradually increase, and a large proportion of young people who love "electronic pickles" will eventually return to traditional reading. Until today, many classic works still remain on the best-selling list, which may indicate that the existence of "cultural fast food" in this form does not absolutely affect the advancement of young people's spiritual needs. What is important is how to improve the overall quality of these "foods". Therefore, on the one hand, we should strengthen network supervision, purify the space of Internet culture, and put an end to the "electronic mustard tuber" with poor quality, low taste and vulgar ideas; On the other hand, we should pay more attention to the spiritual needs of young people and launch more high-quality, valuable, "short and refined" Internet culture products. (New News Agency)

Edit:Luo yu    Responsible editor:Zhou shu

Source:GMW.cn

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