Recently, the 19th China (Shenzhen) International Cultural Industry Expo and Trade Fair came to an end. And all the newly released 15th National Top 30 Cultural Enterprises participated in the ICIF. They represent the strongest strength of China's cultural industry. At this ICIF, over 120000 cultural products were exhibited, with over 4 million attendees. More than 4000 cultural industry investment and financing projects were displayed and traded on site, with a total transaction volume of 3.42 billion yuan. The exhibition results reached a new high. This year's ICIF showcased an unprecedented display of transactions and achieved new heights in exhibition results. For the 14th time, all 31 provinces, autonomous regions, municipalities directly under the central government, and Hong Kong, Macao, and Taiwan regions have participated in the exhibition. Among the participating enterprises, leading cultural enterprises account for over 70%, and all the newly selected 15th "Top 30 National Cultural Enterprises" from China Publishing Group Co., Ltd., China Film Corporation, China International Television Corporation, and others participated in the exhibition. To mention the most attractive booth of this ICIF, Zibo Barbecue is one. But how did barbecue get into the ICIF? Originally, this is a 2.8 meter long soft clay miniature landscape, vividly depicting the realistic scene of Zibo barbecue. In addition, the glazed barbecue feast on the booth also attracted many people to take photos and check in. Of course, there are still delicious food to eat on site - the famous Shandong pancake. Since its first launch in 2004, the ICIF has become the best stage to showcase the achievements of cultural construction and innovation, as well as an important platform to showcase cultural confidence and promote the construction of a cultural power. At this year's ICIF, viewers can observe the beauty of porcelain, listen to the rhythm of chimes, and fully enjoy the beauty of traditional Chinese culture. The on-site display of intangible cultural heritage inheritance masters from all over the country is even more popular. In the Jiangsu exhibition area, a white haired old man who is doing Needlework is eye-catching. She is Wang Xiuying, the inheritor of Jiangsu provincial intangible cultural heritage project. The Xuzhou sachet made by Grandma Wang is called needle stick, which has rich cultural connotation and cultural value, and was included in the first batch of national Intangible cultural heritage expansion projects. This time, Grandma Wang and her granddaughter Sun Geyao are also attending the exhibition together. While learning traditional craftsmanship, Sun Geyao boldly innovated and attempted to incorporate more techniques and materials. Wang Xiuying's granddaughter Sun Geyao: Not only in terms of appearance, but also in terms of technology. We add 3D punching boards and bright and dark tapping needles, and we have 6 computer software copyrights. Applying them to sachets can improve production efficiency by 30% to 50%. Previously, we only brought traditional brands to exhibitions, but this time we brought my innovative brand to the exhibition. The inheritance of intangible cultural heritage is not only a protection of the past, but also an exploration of the future. The "new generation of intangible cultural heritage" represented by Sun Geyao has found a balance between innovation and inheritance. They not only respect and preserve tradition, but also strive to integrate modern elements, develop cultural industries, and drive rural prosperity. Wang Xiuying's granddaughter Sun Geyao: On the first day, there were a lot of people, too